Marketing Strategist

Job Description

Job Description

Robert Half’s marketing and creative client is seeking a Marketing Strategist for 6-month contract south of Boston. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 3 days per week. The Marketing Strategist will focus on demand generation and partner marketing initiatives. The ideal candidate thrives in data-driven environments and has expertise in B2B-focused campaigns. This role offers a unique opportunity to lead high-level marketing initiatives in a dynamic B2B environment while leveraging your strategic expertise to drive measurable outcomes. Apply today to contribute to a contract role delivering top-line business growth through impactful demand generation and partner-focused programs!

Key Responsibilities :

• Develop marketing strategy focused on brand recognition and engagement of high-level stakeholder clients
• Support demand generation, channel programs, and the execution of marketing strategies
• Create strategies to drive product portfolio through targeted multi-channel campaigns
• Implement messaging and thought leadership content strategy
• Drive internal and external partnerships
• Drive go-to-market and account-based marketing strategies
• Collaborate with internal teams align strategies and track KPIs
• Degree in marketing, communications, or related
• 10+ years of marketing experience within a B2B environment
• Demonstrated experience with demand generation, channel marketing, product launches, and agency management
• Experience strategizing and driving a variety of lifecycle initiatives
• Skilled in brand amplification and engagement strategies
• Familiarity with top CRM, ABM, and analytics tools
• Strong analytical skills to measure and optimize performance metrics
• Budget and project management skills
• Detail-oriented
• Excellent communication skills