Senior Director, Vail Resorts Retail & Gear Marketing

Job Description

Job Description

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

The Senior Director of Marketing, Vail Resorts Retail & Gear Marketing is responsible for setting the strategic growth objectives to deliver on the revenue and volume targets for the company’s ski / snowboard equipment rental businesses, including My Epic Gear, as well as retail business, and driving the marketing strategy, team leadership and execution of marketing efforts in support of those objectives for the Company.

As a key leader on the Vail Resorts Marketing team, the Senior Director of Marketing helps establish long-term strategic plans for the growth and evolution of the gear and retail businesses. S / he is responsible for driving transformation of marketing the gear businesses through strong partnership with Vail Resorts Retail Operations, executive leadership, and other omnichannel marketing leaders. S / he also sets the vision for brand architecture across the portfolio of 50+ retail and rental brands that Vail Resorts Retail (VRR) operates across 250+ locations. S / he must leverage strategic insights and analytical rigor, while managing finite resources across complex priorities to deliver exceptional results.

The Senior Director leads the VRR Marketing Team in delivering continued transformation of the gear experience through My Epic Gear, advance reservations for ski rental products, as well as driving traffic and sales to physical brick and mortar store locations for the company’s Retail locations. This leader guides the creation and execution of strategic marketing plans that leverage paid media, digital and web channels, CRM, email and direct marketing, all in concert with Vail Resorts’ overall marketing practices and approach.

Job Specifications :

• Starting Wage : $168,000 - $215,000 + annual bonus + equity
• Employment Type : Year Round
• Shift Type : Full Time hours available
• Minimum Age : At least 18 years of age
• Housing Availability : No

Job Responsibilities :

Job requirements :

The expected Total Compensation for this role is $168,000 - $215,000 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

Job Benefits

Full Time roles are eligible for the above, plus :

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  512137

Reference Date :  10 / 17 / 2025

Job Code Function :  Marketing