Product Manager - Growth

Product Manager - Growth

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

We're looking for a data-driven, experimentation-minded Product Manager to join the team at Tailscale, focusing on product-led growth. In this role, you'll own the onboarding and activation experience across all user typespersonal, enterprise trial, and self-serveand shape how users discover, adopt, and expand their use of Tailscale.

You'll report directly to the Head of Product and collaborate with peers across Product, Engineering, Design, Data, and Marketing. This is a strategic role where you'll set the vision for growth at Tailscale and directly influence the company's long-term trajectory.

Success in this role requires a strong understanding of Tailscale's product and its diverse use cases. You may already be a Tailscale user, or you'll quickly become one. You'll develop deep product fluency and use that knowledge to design growth initiatives that feel authentic, valuable, and aligned with how our customersfrom individuals to enterprisesexperience the product.

Your initial focus will be on building seamless onboarding experiences that drive activation and early retention. You'll design and run experiments that optimize conversion from trial to paid, working closely with lifecycle marketing to align in-product experiences with out-of-product touchpoints like email and campaigns. Over time, you'll expand your scope to include in-product education, helping users discover new and underutilized features that match their needs, driving deeper adoption and expansion within both self-serve and enterprise accounts.

At Tailscale, we believe that growth features shouldn't feel bolted on or disruptive, but instead should guide and delight users as they get more value out of the product. This role is more than building in-product tours and popups! You'll blend a rigorous, data-informed mindset with strong product taste to design experiences that are both effective and user-friendly.

This role is ideal for senior PMs with experience in growth, activation, or onboarding at product-led SaaS companies with technical products like dev tools, cloud infrastructure, etc. You'll have structured mentorship from our Head of Product while also serving as a strategic thought partner across the product org, ensuring that growth experimentation is embedded into how Tailscale builds and scales.

Key Responsibilities

• Partner with UXR and Data to conduct qualitative and quantitative research, translating insights into a clear growth roadmap.
• Design and run in-product experiments to drive conversion from trial to paid and other key business metrics, in close collaboration with lifecycle marketing for out-of-product touches.
• Build in-product education experiences that surface new and underutilized features, helping users expand their usage and get more value from Tailscale.
• Develop a deep understanding of Tailscale's product, use cases, and customer segments, applying this knowledge to design growth initiatives that feel authentic and valuable.
• Collaborate with other product managers to ensure growth experiments are well-instrumented and respectful of core product workflows, coordinating experiment design when overlaps occur.
• Define and track success metrics for growth initiatives, balancing business impact with user experience.

What We Are Looking For

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set.

US Pay Ranges $131,000 - $221,000 USD

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