Senior Integrated Media Planner Job at True Media in Saint Louis

Overview

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule : 3 days in the office, 2 days working from home

Senior Integrated Media Planner Responsibilities

Integrated Media Planning and Strategy Development :

Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.

Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.

Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.

Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.

Research and Insights :

Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.

Understand the agency's research tools and know how to leverage them to create strategic media plans.

Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.

Measurement and Reporting :

Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.

Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.

The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively

Client Relationship :

Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.

Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

3+ years in planning roles for media, publisher / vendor, or communications discipline (digital, content)

3+ years of experience in a traditional and digital media planning / buying position at an advertising / media agency

Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.

Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.

Proven ability to analyze data and market research

Education

A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and / or training; or an equivalent combination of education and experience.

Benefits

The chance to be a part of a growing company and the next success story

Amazing opportunities for career development

Recognition programs

Employee referral bonus

Hybrid work schedule; 3 days in the office, 2 days working from home

Fun and collaborative work environment

Casual dress code

Insurance Coverage (medical, dental, vision, life, and disability)

401(k) retirement plan, with employer 3% match

Work / life benefits, including mental health and wellbeing support

Robust Paid Time Off program, increasing with years of employment

Paid holidays, including agency closing Christmas Eve-New Years Day

Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank

Seniority level

Mid-Senior level

Employment type

Full-time

Industries

Advertising Services

#J-18808-Ljbffr