Community Liaison / Marketer

Job Description

Job Description

Description :

Lighthouse Hospice is driven to provide a professional hospice workplace where the employee is respected and valued. We recognize that creating a culture of trust, kindness and appreciation is required to retain the best talent, dedicated to making a difference in the lives of the people we serve. Our team members all have one special thing in common. We deeply care for each other as much as we care for our patients and families. Each member of our team has been carefully chosen, not only for their exceptional skill set but also for their gifts of compassion and respect for others. We found that hiring people for this reason, combined with creating an environment where each individual can showcase their strengths, enables our team to achieve their highest potential. If you are searching for a great place to work, a place where you can make a real difference, where you can learn and grow with some of the best talent in the area, then we would love to speak with you!

Earn a guaranteed salary ($75,000-$90,000 / yr BOE)—then unlock unlimited commission when base goal is achieved

Job Title : Community Liaison / Marketer

Reports to : Director of Business Development

Job Summary : Primary function is to act as liaison between Lighthouse Hospice Care and the community regarding community and customer needs. Responsibilities include development and promotion of hospice programs and services, while maintaining the standards of practice consistent with quality health care. A Community Liaison / Marketer in hospice plays a vital role building relationships with providers, patients, and families.

Education : Graduate of an accredited college / university is preferred.

Experience : Experience as a community liaison or marketer in the health care field, preferably home health or hospice.

Skills : Communication skills involve the ability to clearly and compassionately explain hospice services to patients, families, and healthcare professionals, deliver presentations to educate the community, and actively listen to understand the needs and concerns of all involved. Relationship building involves establishing and maintaining connections with healthcare providers, community organizations, nursing homes, and hospitals, collaborating closely with the hospice care team to ensure continuity of care, and gaining the trust of families and community members through genuine support. Marketing knowledge and technology skills required.

Transportation : Reliable transportation. Valid and current auto liability insurance. Current drivers license.

Environmental and Working Conditions :

Works under a variety of conditions in facilities and offices; ability to travel locally; ability to work a flexible schedule; some exposure to unpleasant weather.

Essential Functions :

• Provides counsel to Lighthouse Hospice Care regarding needs of the community; program development including personnel needs and financial needs.
• Outreach and networking involve establishing and maintaining relationships with healthcare providers, nursing homes, hospitals, and community organizations, building referral networks to increase patient admissions, and representing the hospice at community events, health fairs, and professional gatherings to raise awareness and educate the public on hospice services.
• Educating the community involves providing detailed information to healthcare providers, patients, families, and community members about hospice care, eligibility criteria, and its benefits, dispelling misconceptions about hospice and clarifying end-of-life and palliative care options, while also giving presentations and organizing educational workshops on hospice-related topics.
• Building trust and relationships involves serving as a compassionate liaison between the hospice team and patients, families, and caregivers, supporting them through difficult decision-making processes by answering questions and providing emotional support, and facilitating open communication to ensure they feel informed, valued, and respected.
• Promoting hospice services involves developing and implementing marketing strategies for targeted communities, coordinating outreach campaigns like informational mailings, social media posts, and in-person presentations to enhance visibility, and collaborating with the marketing team to identify opportunities for public engagement and outreach.
• Referral management involves working closely with physicians, hospitals, and healthcare providers to receive hospice care referrals, ensuring timely follow-up to strengthen relationships and maintain a steady flow of referrals, while tracking and reporting referral activity to identify trends and opportunities for further outreach.
• Event planning and coordination involve organizing and coordinating community events, informational sessions, and workshops to raise awareness of hospice care, planning hospice-related events such as support group meetings and remembrance services for bereaved families, and partnering with local businesses and organizations to co-host or sponsor outreach initiatives.
• Ensuring compliance and ethics involves making certain that all outreach activities adhere to Medicare, Medicaid, and other regulatory guidelines governing hospice care, maintaining ethical standards in promoting services and interactions with referral sources and families, and staying informed of changes in healthcare regulations that impact hospice outreach and community liaison activities.
• Reporting and data management entails tracking and reporting community engagement activities, referral patterns, and outreach outcomes, utilizing CRM software to manage relationships with referral sources and document outreach efforts, and analyzing data to identify opportunities for growth or improvement in community engagement strategies.
• Supporting the grieving process involves providing families with information and resources during their grief, including bereavement support and grief counseling options, while also following up with bereaved families to offer ongoing support and connect them with the hospice’s bereavement team.
• Partners with the Interdisciplinary Group / Team to support safe and effective patient / family care.
• Provide on-call support as scheduled by Lighthouse Hospice Care.
• Carries out other duties as assigned by the Director of Business Development.

Benefits : Medical, Dental, Vision, and Life Insurance, Employee Assistance Program, Referral Program, Paid Holidays, PTO Accrual, and 401K.

Requirements :

Physical and Mental Effort :

Sitting, standing, and walking for long periods of time is required. Ability to lift and carry equipment and marketing materials. Requires the ability to handle stressful situations in a calm and courteous manner at all times. Requires working under some stressful conditions to meet deadlines and Lighthouse Hospice Care's needs. Ability to travel.