Senior Vice President, Paid Media
The Senior Vice President Paid Media is a senior management position accountable for all aspects of assigned clients' paid media programs. The SVP is responsible for managing an integrated paid media team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.
Media Strategy & Planning
- Successfully build, grow and "own" client relationships understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
- Lead strategic and tactical planning activities accountable for developing, implementing and maintaining media plans that deliver against client objectives / strategies
- Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
- Manage and be accountable for client budgets and timelines, oversee reports and client billing
- Assist in the negotiation of media contracts and programs / opportunities to ensure maximum leverage is applied
- Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
- Keep abreast of current events, media and any industry trends that impact your client's business
Team Leadership
Manage and develop a team of direct reports maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging themTrain direct reports in media and marketing disciplines as well as in the specifics of the client's business and industryWork closely with team to set brand strategies and develop media plansAccurately, objectively and constructively evaluate performance of direct reportsAssist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team membersFoster an environment which encourages intelligent risk taking, innovation and creativityAgency Growth & Operations
Exhibit ambition by driving agency thought leadership and new businessActively participate in new business pitchesHelp own the financial aspects of your team profitability by client, staffing needs, etc.Partner with Media and Finance operations as it relates to media billingAssist with media operations processes and compliance of team membersQualifications
15+ years of integrated media experience with strong client and team leadership qualitiesExperience planning and buying across online and offline media channelsStrong analytical skills and understanding of KPI's and attributionExperience working with media management tools (e.g. Mediaocean)Washington DC Salary range : $152,000 - $215,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.