Senior Product Manager, Social Advertising

Senior Product Manager

Team Overview : At Fluency, we come together under two shared passions that drive our culture : the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Product Overview : The Fluency platform brings first-of-its-kind Robotic Process Automation for Advertising together with AI into a single hub that enables you to adapt to the rapid pace of industry change while delivering comprehensive digital ad programs at a virtually limitless scale. Launch, manage, and optimize custom, local digital advertising campaigns across all major channels with groundbreaking efficiency and control. Your advertising strategies shouldn't be limited by technical constraints, resource limitations, and tedious, time-consuming tasks.

Job Summary : The Senior Product Manager is a natural collaborator with a deep understanding of technical product management and strong business acumen. In this role, you will take the lead in shaping, enhancing, and driving the development of Fluency's platform, specifically within the realm of social advertising. You'll work closely with cross-functional teamsincluding Engineering, Sales, Marketing, Learning, and Customer Successto identify opportunities, define product strategies, and deliver solutions that provide meaningful value to our clients. A successful Product Manager is the voice of the customer, translating their needs into innovative features and enhancements that solve real business problems and drive growth.

Your Role :

• Collaborate with the Director of Product to define and execute the vision, strategy, and roadmap for ongoing product evolution
• Conduct market research to evaluate and prioritize opportunities based on business goals
• Institute and manage best practices for incorporating both qualitative user feedback and quantitative data analytics into product development
• Drive and measure feature-level user adoption to support iterative product improvement
• Support the development and delivery of weekly and monthly milestones aligned with the quarterly product plan
• Contribute to revenue modeling and define appropriate pricing strategies for product offerings
• Lead the effective adoption of new products and features through established rollout plans and internal / external marketing materials
• Serve as an internal leader in identifying, articulating, and solving complex business problems related to platforms, systems, and infrastructure
• Identify potential issues or blockers that could delay launches or impact project success
• Partner directly with technical leaders across the organization to ensure alignment with the product vision and to solve challenges collaboratively
• Regularly communicate progress, learnings, and strategic updates to senior executives
• Build and maintain strong cross-functional relationships, with a focus on quality, reliability, and scalable solutions

What We Look For :

Fluency is headquartered in Vermont. This position is remote US based. If local, you have the option to go into the office. Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.