Talent.com
Senior Director, Product Marketing

Senior Director, Product Marketing

Indianapolis StaffingIndianapolis, IN, US
12 hours ago
Job type
  • Full-time
Job description

Senior Director, Product Marketing

Dodge Construction Network (Dodge) is seeking an exceptional Senior Director, Product Marketing to define how Dodge's products are positioned, messaged, and experienced in the market. This leader will shape the stories that connect our products to the real-world success of our customersdriving conversion, retention, and advocacy across the buyer journey. This role is responsible for the full spectrum of product marketingfrom developing compelling positioning and messaging frameworks, to building the proof, tools, and assets that fuel sales success, to creating retention plays that ensure customers realize the full value of Dodge's products. The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to position products for Sales, Marketing, and Business Development personas, and they can craft confident, outcome-driven messaging that stands out from competitors. If you're passionate about connecting the dots between product, customer, and growthand thrive in shaping how the market perceives and chooses solutionsthis is the role for you. This is a full-time position and reports directly to the Chief Marketing Officer.

This is a remote, home-office-based role. Candidates located in the continental United States will be considered. Some travel is expected for this role.

Essential Functions

  • Product Positioning & Messaging

Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's products and solutions

  • Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem
  • Partner with Product to translate complex data-driven capabilities into clear, differentiated, and outcome-oriented value propositions
  • Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement
  • Create our product, service, and solution naming convention and bring to life in a way that attracts and engages audiences
  • Social Proof & Market Validation
  • Establish a systematic approach to building and amplifying social proofincluding customer stories, testimonials, reviews, case studies, total economic impact, and logo showcases

  • Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success
  • Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs
  • Sales & SDR Enablement
  • Serve as the strategic bridge between Product, SDRs, and Salesensuring our teams are armed with the assets and insights needed to convert demand into revenue

  • Build high-impact enablement tools including video explainers, competitive battlecards, customer-ready decks, and campaign-specific offers or promotions
  • Collaborate closely with Sales leadership to optimize messaging and materials across each stage of the funnelfrom awareness to close
  • Partner with Demand Generation to ensure product messaging is embedded into campaigns that generate qualified, high-converting opportunities
  • Generate high-impact product and feature launch campaigns that activate prospects and our customer base
  • Customer Retention & Product Adoption
  • Build retention and adoption programs that help customers find success within our products and maximize their value realization

  • Develop messaging and in-product content that drives engagement, renewal, and expansion
  • Partner with Customer Success and Product teams to translate customer insights into playbooks that improve gross retention and customer satisfaction
  • Measurement & Impact
  • Establish clear KPIs that measure the impact of product marketing across the funnelconversion rate improvements, win rates, retention, and advocacy

  • Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness
  • Education Requirement Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred) or equivalent education and work experience.

    Required Experience, Knowledge, and Skills

  • 10+ years of progressive B2B marketing experience, including at least 5+ years in product marketing leadership roles
  • Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex products for multiple buyer personas
  • Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories
  • Proven success building and optimizing sales enablement and retention programs that drive measurable impact
  • Strong understanding of competitive positioning, objection handling, and challenger messaging techniques
  • Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy
  • Skilled communicator and collaboratoradept at influencing executive stakeholders and inspiring cross-functional teams
  • Passionate about crafting category-defining product marketing that can stand alongside product marketing leaders like ClickUp, Airtable, Mailchimp, and Slack
  • About Dodge Construction Network Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement. Dodge is the catalyst for modern construction.

    Salary Disclosure Dodge Construction Network's compensation and rewards package for full-time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.

    Equal Employment Opportunity Statement Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

    Create a job alert for this search

    Director Product Marketing • Indianapolis, IN, US

    Related jobs
    • Promoted
    • New!
    Product Marketing Manager-Hybrid

    Product Marketing Manager-Hybrid

    Dormakaba USA, Inc.Indianapolis, IN, United States
    Full-time
    Product Marketing Manager based in Indianapolis, IN.The Product Marketing Manager is responsible for ensuring that dormakaba Multifamily business has an aligned Go-To-Market strategy for growth, fo...Show moreLast updated: 21 hours ago
    • Promoted
    Director of Marketing

    Director of Marketing

    Steak n ShakeIndianapolis, IN, United States
    Full-time
    Location : Onsite Indianapolis, IN.Steak n Shake seeks a Marketing Director who will serve as a forward-thinking partner for our restaurants creating and executing a marketing strategy and on-site a...Show moreLast updated: 1 day ago
    • Promoted
    Senior Director, Business Growth & Process Excellence

    Senior Director, Business Growth & Process Excellence

    Indiana StaffingIndianapolis, IN, US
    Full-time
    We are seeking a dynamic leader to drive enterprise growth by developing strategic capabilities, scalable tools, and fostering cross-functional collaboration. This role is critical in supporting the...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Product Manager Connected Solutions Platform (Senior Manager)

    Product Manager Connected Solutions Platform (Senior Manager)

    Indianapolis StaffingIndianapolis, IN, US
    Full-time
    Product Management Opportunity.At PwC, our people in software and product innovation focus on developing cutting-edge software solutions and driving product innovation to meet the evolving needs of...Show moreLast updated: 12 hours ago
    • Promoted
    Senior Director, Product Marketing

    Senior Director, Product Marketing

    Dodge Construction NetworkIndianapolis, IN, United States
    Full-time
    Senior Director, Product Marketing.Location : Remote, United States.Dodge Construction Network (Dodge) isseeking an exceptional Senior Director, Product Marketing to define how Dodge'sproducts are p...Show moreLast updated: 3 days ago
    • Promoted
    Senior Product Manager

    Senior Product Manager

    Indiana StaffingIndianapolis, IN, US
    Full-time
    Senior Product Manager Data Sharing.As a successful Senior Product Manager for Dara Sharing you will develop and deliver the product strategy for our data sharing and exchange across cloud platfor...Show moreLast updated: 9 days ago
    • New!
    Executive Director - Product Development Statistics

    Executive Director - Product Development Statistics

    Eli LillyIndianapolis, IN, US
    Full-time
    At Lilly, we unite caring with discovery to make life better for people around the world.We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Director Product Management

    Director Product Management

    AmerisourceBergen Corporation (Cencora)Lebanon, IN, United States
    Full-time
    Our team members are at the heart of everything we do.At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on ...Show moreLast updated: 15 hours ago
    • Promoted
    Senior Manager Product Marketing

    Senior Manager Product Marketing

    Lumen IncIndianapolis, IN, United States
    Full-time
    We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly.Together, we are building a culture and company from the people up - committed to t...Show moreLast updated: 1 day ago
    • Promoted
    Director Web Strategy

    Director Web Strategy

    Indiana StaffingIndianapolis, IN, US
    Full-time
    By joining Sedgwick, you'll be part of something truly meaningful.It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your c...Show moreLast updated: 1 day ago
    • Promoted
    Senior Marketing Manager - WaveMark Solutions

    Senior Marketing Manager - WaveMark Solutions

    Cardinal HealthIndianapolis, IN, United States
    Full-time
    Cardinal Health™ WaveMark™ Solutions, is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical ...Show moreLast updated: 2 days ago
    • Promoted
    Senior Director, Marketing Domain Lead

    Senior Director, Marketing Domain Lead

    OneAmerica Financial PartnersIndianapolis, IN, United States
    Full-time
    At OneAmerica Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and re...Show moreLast updated: 4 days ago
    • Promoted
    Senior Product Manager

    Senior Product Manager

    Veeva SystemsIndianapolis, Indiana, United States
    Full-time
    Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in hist...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager, Marketing Counterpart

    Senior Manager, Marketing Counterpart

    Clover HealthNashville, Indiana, USA
    Full-time
    At Counterpart Health we are transforming healthcare and improving patient care with our innovative primary care tool Counterpart Assistant. By supporting Primary Care Physicians (PCPs) we are able ...Show moreLast updated: 2 days ago
    • Promoted
    Senior Product Manager

    Senior Product Manager

    Indianapolis StaffingIndianapolis, IN, US
    Full-time
    Senior Product Manager Data Sharing.As a successful Senior Product Manager for Dara Sharing you will develop and deliver the product strategy for our data sharing and exchange across cloud platfor...Show moreLast updated: 17 days ago
    • Promoted
    • New!
    Senior Marketing Manager - WaveMark Solutions

    Senior Marketing Manager - WaveMark Solutions

    Indianapolis StaffingIndianapolis, IN, US
    Full-time
    Senior Marketing Manager For Customer Experience & Growth.Cardinal Health WaveMark Solutions is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-lev...Show moreLast updated: 2 hours ago
    • Promoted
    Director, HCP Marketing Lead

    Director, HCP Marketing Lead

    Otsuka America Pharmaceutical Inc.Indianapolis, IN, United States
    Full-time
    The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotion...Show moreLast updated: 4 days ago
    • Promoted
    Senior Manager, Integrated Marketing

    Senior Manager, Integrated Marketing

    SCRAM SystemsIndianapolis, IN, United States
    Full-time
    The Senior Manager of Integrated Marketing drives multi-channel execution across a family of brands, with a strong focus on segmentation, brand consistency, and data-driven journey design.This role...Show moreLast updated: 4 days ago