Global Media Lead, Direct Response Marketing, Reality Labs

Global Media Lead, Direct Response Marketing, Reality Labs

We are looking for a retail marketer with a focus on direct response to join our in-house organization of Direct Response Marketing experts responsible for planning and execution stewardship for all consumer campaigns across the Meta Reality Labs portfolio.

Our team is focused on growing sales and usage of our products through paid and non-paid channels across the largest retail and non-retail platforms in the world. The core of our effort revolves around driving incremental impact and we partner closely with Data Science, Channel Marketing, Creative, Data Engineering, and Product teams to deliver outcomes for our business.

Responsibilities :

• Help shape and execute the short- and long-term retail strategy for the Reality Labs program by driving testing, infrastructure, creative, expansion, and signals roadmaps in collaboration with key cross-functional teams
• Drive campaign execution with media agency partners, ensuring continuous improvement while exceeding key performance indicators, including both online and offline sales
• Develop data-backed tactical recommendations within impactful work streams that ladder to overarching strategy
• Proactively identify, propose, and implement initiatives that improve the team’s impact, processes, tools, infrastructure, and workflows
• Own outcomes for our products across several global retail platforms by defining campaign needs, strategy, and learning agendas, while providing data-backed insights and recommendations for internal and external teams to execute against
• Build and manage relationships with cross-functional team members both internally and externally across a wide variety of disciplines (Marketing, Creative, Retail, Product, and Data Science) to ensure successful product outcomes

Minimum Qualifications :

Preferred Qualifications :

About Meta :

Meta builds technologies that help people connect, find communities, and grow businesses. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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