Product Marketing Lead, Consumer Replacement Tire

Product Marketing Manager

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Bridgestone is seeking a strategic and results-driven Product Marketing Manager to lead the product launch process for Bridgestone & Firestone tires within the Consumer Replacement business. This role is responsible for orchestrating cross-functional teams to develop and execute comprehensive go-to-market strategies. The Product Marketing Manager will also guide key agency partners through the launch process, ensuring the development of compelling content and creative assets that support product positioning and elevate product storytelling. This individual will play a critical role in ensuring each launch is executed with precision, market relevance, and measurable business impact.

Responsibilities include :

• Lead the end-to-end product marketing work plan for all Bridgestone & Firestone tire launches.
• Facilitate regular status meetings with internal stakeholders and external agency partners.
• Represent Product Marketing in Launch Milestone Operations (LMO) meetings.
• Lead post-production deliverables for product launches.
• Collaborate with the Marketing COE to shape integrated digital media, influencer, and social strategies.
• Lead merchandising meetings that educate and empower Sales and Customer Support teammates.
• Partner with cross-functional teams in the execution of the Winter Driving School customer event.
• Support Motorcycle with new product launches.
• Support the Government Channel through tailored marketing efforts.

Minimum qualifications include :

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and / or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.