Social Media Manager

Job Description

Job Description

We are looking for a skilled Social Media Manager to join our team in Washington, District of Columbia. This Contract-to-permanent position offers an exciting opportunity to shape and amplify our organization's national initiatives and local community engagement efforts. The role focuses on creating impactful social media strategies, producing compelling content, and leveraging emerging trends to enhance our digital presence.

Responsibilities :

• Develop and maintain a comprehensive content calendar for all national social media channels.
• Design and execute innovative social media campaigns, creative content, and newsletters to engage diverse audiences.
• Experiment with multimedia formats, including live-streaming, GIFs, and audio, to deliver dynamic storytelling across platforms.
• Monitor and analyze social media performance metrics to optimize content strategies and improve engagement.
• Stay informed on emerging social media trends and propose new initiatives to expand our presence on evolving platforms.
• Collaborate with K-12 and Communications teams to align content development with organizational priorities, including outreach to students, alumni, and education influencers.
• Produce high-quality, publication-ready content that highlights K-12 initiatives, fellowship programs, and alumni accomplishments for both internal and external platforms.
• Track and respond to media coverage and online discussions relevant to the K-12 initiative, identifying opportunities for strategic engagement.
• Edit and enhance digital content to ensure it meets readership needs and aligns with the goals of the K-12 initiative.
• Provide regular updates to the Director of K-12 initiatives regarding progress and key activities.
• Bachelor’s degree in Journalism, Marketing, Public Relations, or a related field from an accredited institution.
• Proven expertise in managing social media platforms and executing successful content strategies.
• Strong ability to create engaging multimedia content, including videos, audio, and graphics.
• Proficiency in analyzing social media performance data to inform future strategy.
• Familiarity with current and emerging social media trends across various platforms.
• Excellent written and verbal communication skills, with a focus on crafting impactful and clear messaging.
• Experience collaborating across teams to align communications with broader organizational goals.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.