Eden Brothers is hiring : Social & Community Manager in Royal Pines

Eden Brothers is one of the largest online retailers of flower bulbs and seeds in the United States and is located in Arden, North Carolina. Our mission is to help gardeners of all experience levels create beautiful, thriving landscapes through premium products and expert guidance. We’re building a brand that celebrates the joy, pride and connection to nature that gardening brings.

Overview

Position : Social & Community Manager. This role strategically scales Eden Brother’s social presence, creator and influencer network, and community impact. It is a key role on the marketing team, helping to define how our brand shows up and bringing fresh energy to how gardeners discover and engage us.

The ideal candidate is a naturally-curious, community-first creator who knows how to turn everyday social conversations into meaningful brand moments. They are passionate about gardening and thrive on connecting people through shared stories, values and inspiration. They are confident testing new formats and tactics, and have a deep understanding of how organic social, paid social, and creators work together to drive results.

This role is open to remote candidates in the Southeastern US, with strong preference for candidates located in the Asheville, NC or Charlotte, NC areas. Must be willing to travel to our HQ on a regular basis.

What You'll Do

• Lead everyday social management, with a heavy focus on Meta, TikTok and YouTube.
• Build relevance and social capital within key social gardening communities.
• Translate social listening insights and brand mentions into actionable engagement opportunities.
• Collaborate cross-functionally to bring social ideas into key campaign moments.
• Creator & Influencer Sourcing
• Develop campaign briefs in collaboration with in-house and agency partners.
• Plan, source and scale UGC, CGC, and EGC assets for a diverse, effective media mix.
• Act as the primary point of contact for creator and influencer partnerships.
• Content Creation & Execution
• Plan and develop effective platform-native creative within Eden’s content pillars.
• Adapt organic content into high-performance paid asset variations.
• Test new formats, tactics, trends and themes to keep Eden Brothers at the forefront.
• Create community-led moments like challenges, giveaways and series that deepen engagement.
• Partner closely with the VP of Marketing to develop our social strategy and investments.
• Monitor, benchmark and report on key social metrics, with team support.
• Identify top-performing messaging and creative to find new opportunities for testing.
• Stay ahead of platform, cultural and category-specific trends and activate quickly.
• Build and maintain a creative inspiration library, regularly adding new organic and paid tactics.

Required Skills

Benefits

Equal Opportunity Employer

Eden Brothers is an equal opportunity employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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