Associate Product Marketing Manager

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality :

Position Overview :

We're seeking an experienced product marketer to join the Boston Whaler marketing team to ensure that we're delivering a best-in-class experience for consumers and dealers as it relates to product information and assets.

This individual will work with key stakeholders in other departments, including category management, sales, service, and suppliers, acting as the liaison to ensure product and sales, marketing, service materials meet the needs of the brand. This role will also ensure that content generation, product alignment & channel execution of product marketing for our B2C / B2B customer segments.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions :

Accountable for product information accuracy on the website and sales collateral

Project team lead for model year turn, ensuring that all data systems are updated, and that timing is coordinated to support business requirements

Responsible for marketing description data in internal data systems as well as on the website

Product expert at photo shoots, video shoots, and events

Responsible for in-house or contract-related product marketing support, (exe. CGI development)

Responsible for ensuring that marketing deliverables meet HPPD timelines

Responsible for the development of the new product launch plan and alignment with other commercial teams

Accountable for product asset development to support the online shopping experience, including photography and product description management

Consult with digital strategy teams on best performing strategies to inform launch campaign strategy

Work in close collaboration with suppliers to ensure that we are best communicating the maximum consumer value new technology and features

Maintain key supplier / brand partnerships to select suppliers and products for Model Year updates and leverage relationships for incremental investment to support the brand

Partner with sales on training materials development for new products and in support of new model year programs

Track and report key competitive insights on go-to-market campaigns

Support brand marketing events and campaign strategies as requested

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets / experiences are necessary; however, others can be developed along the way.

Required Qualifications :

Bachelor's degree, business or marketing or related studies required

2-5 years' experience of product management

A willingness and desire to understand the consumer and leverage consumer insights into go-to-market strategies

Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with Category, Sales, Marketing, Service and Product Management is especially important

Excellent project management skills

High level written and oral communication skills

Ability to work and influence in a team environment

Ability to flourish in a fast-paced, high-growth work environment and comfortable with ambiguity

Track record of partnering with product teams to contribute to product strategy

Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion

Experience in a matrix working environment preferred

Ability to work flexible hours to accommodate business requirements.

The anticipated pay range for this position is $65,000 - $104,300 annually. The actual base pay offered will vary depending on multiple factors, including job-related knowledge / skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick :

Whatever tomorrow brings, we'll be at the leading edge.

As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we're proud of being recognized for making a splash with numerous awards

Next is Now

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact

for support.

For more information about EEO laws, - click here

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Brunswick Corporation - Boston Whaler