Asset & Wealth Management, Head of Retirement Marketing, Vice President

Vice President Of Retirement Marketing

This Vice President will play a key role, devising and executing marketing strategies to support the growth of our Retirement business, which spans mega plan sponsors, consultants, DC specialist advisors and home offices.

The Vice President will partner with client-facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.

Position Responsibilities :

• Channel marketing vision and implementation : Research, plan, develop and implement an integrated marketing strategy for AM's retirement client segments to fuel overall business growth objectives.
• Brand narrative : Ensure the AM value proposition, and associated retirement derivation and messaging pillars are infused through all marketing activities globally.
• Client research : Partner with AM brand marketing and retirement business leaders to track, manage and analyze client research to determine how AM is perceived by our retirement clients and identify which perceptions need to be addressed to enable the business to move forward.
• Campaigns and execution : Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
• Sponsorships and events : Partner with AM event marketing and retirement business leaders to develop a marketing strategy and execution for key channel sponsorships and events.
• Content : Partner with content and product marketing teams, to deliver a content calendar which fully supports the institutional and insurance marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and am.gs.com.
• Measurement and reporting : End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize impact.
• Risk management : Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team effectiveness : Drive operational efficiency of the institutional and insurance marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration : Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications :

About Goldman Sachs :

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs.

Salary Range : The expected base salary for this Chicago, Illinois, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits : Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience.

Job Identification : 156837

Job Category : Vice President

Locations : New York, United States