Regional Director - Direct Sales

Job Overview :

The Regional Sales Director (RSD) is responsible for leading a team of high-performing Sales Managers within an assigned region or territory. The RSD will develop and execute a comprehensive sales plan to achieve and exceed revenue and profit goals in collaboration with Group Vice President(s) and General Manager(s). The RSD is also responsible for recruiting, developing, and coaching new and existing sales team members to remain fully staffed and meet productivity goals and metrics.

Responsibilities / Essential Functions :

Span of control includes Regional Sales Managers with matrix leadership oversight to Territory Managers and Route Sales Representatives relevant to route-based direct sales growth.

Lead a high activity sales model with multiple sales managers across an assigned regional territory.

Develop and execute a comprehensive sales plan, working with the Division Vice President, to ensure that revenue and profit goals are met.

Responsible for delivering sales plan through disciplined activity execution, staffing, and sales productivity improvement.

Assist in selling Direct Sale Target Accounts.

Evaluate, develop, and lead sales training within sales and service teams (AE, RAE, RSR, TM, GM GVP) for existing business growth opportunities using a consultative selling approach.

Recruit, develop, coach, and support new and existing Sales Managers.

Collaborate internally to drive best practices through the organization.

Oversee pipeline management, sales analytics, and reporting to ensure accurate forecasting and data-driven decisions.

Implement effective sales processes, CRM best practices, and performance management tools.

Drive consistent sales methodology and customer engagement strategies across all markets.

Ensure profitability and cost efficiency across sales programs and initiatives

Knowledge / Skills / Abilities :

Successful track record of managing using formal weekly activity guidelines and technology-based activities measurement system, and a targeted account strategy.

Executive presence and proficiency in consultative selling skills.

Exceptional leadership, coaching, presentation and communication skills

Competitive spirit, strong leadership skills, and a track record of accomplishments required.

Experience / Qualifications :

Bachelor's degree or equivalent experience.

Minimum three years managing the sales process and team in a business-to-business sales environment.

Proficiency in Microsoft Office and contact management databases.

License Requirements / Certifications :

Valid driver’s license.

Working Environment / Safety Requirements / Physical Requirements :

Field based position.

Opportunity to work remotely.

Approximately 50-75% travel.