Brand Marketing Manager

Brand Marketing Manager

Employment Type : Full Time Location : Remote (Based in the U.S.) Pay Range : Negotiable Job Number : JO-2511-2770

Primary Function : The Brand Marketing Manager role helps to execute Enterprise marketing initiatives including but not limited to employee brand, talent acquisition, community efforts, financial education, and website strategy. This position provides strategic, operational, and project coordination support to ensure marketing campaigns are executed efficiently while reinforcing the brand, engaging key audiences, and driving business priorities. This role plays a critical part in driving brand awareness, talent engagement, and pipeline growth for experienced professional hiring through storytelling, campaign execution, and cross-functional collaboration.

Duties & Responsibilities :

• Strategy Development : Create and implement marketing strategies to attract entry-level, mid-career, and senior-level talent.
• Campaign Execution : Develop and manage integrated marketing campaigns (paid, owned, earned) to support business-specific lateral hiring needs.
• Employer Branding : Partner with Employer Brand and Talent Acquisition teams to bring to life EVP (Employer Value Proposition) for lateral hires.
• Content Creation : Craft compelling content that resonates with candidates, including social media posts, landing pages, videos, and event materials.
• Data & Insights : Monitor campaign performance and provide insights to improve results; use analytics to inform targeting and messaging.
• Partnerships : Work closely with Talent Acquisition, Opportunity and Inclusion, Communications, agency partners, and external vendors to ensure alignment and effectiveness of marketing efforts.
• Project Coordination : Partner with marketing leads, creative teams, and agencies to manage workflow and approvals.
• Collaboration : Help to ensure alignment on priorities and deliverables across Marketing leadership. Help to raise visibility of brand marketing effort within / outside of the broader team.

Skills & Qualifications :

Education & Experience :

Diversity Inclusion & Customer Service Statement : TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative, and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value, and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies, and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Global HQ 6402 Arlington Blvd, Suite 1020 Falls Church, VA 22042