Executive Director of Consumer Analytics

Executive Director, Consumer Analytics

The Executive Director, Consumer Analytics will support Northwest Bank's consumer business by utilizing internal and external data to drive business results and critical strategic decisions. This role will develop data models, analytics, and insights to increase sales, improve profitability, optimize staffing, construct incentive plans, and price product offerings. In addition, the consumer analytics director will be responsible for pricing deposits to achieve balance growth and margin expectations for the Consumer Bank. This includes influencing promotional campaigns, regional pricing, segmentation efforts, and marketing initiatives to optimize efficiency and return on investment. In working with information technology and the Chief Data Officer, support the organization's overall long-term data strategy. This role will have a high level of autonomy and accountability to evaluate, build, and influence the direction and future of overall data analytics at Northwest Bank.

Essential Functions :

• Leveraging internal and external data, build advanced analytics to support deposit pricing recommendations to retain existing balances, grow new relationships, attract off us balances, and improve overall deposit margins
• Build and manage staffing models with both internal resources and third-party applications to optimize sales and service across the consumer bank network, including retail financial centers, wealth management, and contact centers
• Aggregate and analyze consumer data related to transactions, balances, product usage, and behaviors to create segments, targeted offers, cross-sell strategies, and profitability views; build a repeatable analytical process and associated data models
• Collaborate with human resources and sales leaders to revise existing incentive plan structure and establish a strategic approach to goal setting across the network of financial centers, simplifying existing manual reporting and scorecard development
• Partner with existing analytical resources in different business lines to create a research hub in support of the overall organization's mission to be more data-driven; work with leadership and Chief Data Officer to improve processes, modeling, and data warehousing
• In direct support of the Chief Consumer Banking Officer, lead multiple strategic initiatives to improve sales, drive efficiency, evaluate operations, and increase share of wallet
• Maintain expertise in data strategy and infrastructure, database governance, and deployment of performance-based models and reporting
• Create content on demand in a range of styles and voices while observing hard deadlines, and have a proven record of program development and project management
• Craft and drive strategies to enable sales teams, contact center agents, and frontline partners to leverage data insights to improve performance
• Build insights using financial and nonfinancial data, in some cases leveraging together to support business decisions
• Influence new financial center location decisions by analyzing economic data, traffic patterns, urban / suburban development trends, and competitive movements in the industry

Additional Essential Functions :