Director, VieCare Marketing & Community Relations

Director, VieCare Marketing & Community Relations

Lutheran SeniorLife provides a comprehensive array of community-based health and social service programs throughout western Pennsylvania.

Our services include LIFE (Living Independence for the Elderly); skilled nursing, home health; personal care; adoption & foster care; assisted living; adult day services; memory care; hospice; palliative care; residential living; affordable housing; home safety monitoring; Meals on Wheels; rehabilitation services and private duty.

LIFE is a program that serves county residents living in Armstrong, Butler, Beaver and Lawrence Counties. It is an all-inclusive comprehensive program that helps individuals maintain their independence in their home and community through supportive services. The LIFE programs offer an array of person-centered services from medical care to adult day supports with the primary goal of allowing individuals to remain in their own home.

Director, VieCare Marketing & Community Relations oversees all marketing and enrollment departments for VieCare / LIFE programs across all programs. Responsibilities include working with the LIFE programs and Lutheran SeniorLife designees to identify and develop target markets within the community for collaborative and referral opportunities. Works with LIFE enrollment staff to develop a strategic marketing plan to retain and initiate referrals to achieve census goals. Develops advertising, collateral materials, and works with LIFE and Lutheran SeniorLife Corporate designee to implement media relations strategies. Works with key community leaders in an effort to build strategic partnerships to advance awareness of the LIFE programs and potential business opportunities. Works in conjunction with the Executive Director and the LIFE Center Directors to ensure that community relations goals and activities are achieved to grow enrollment.

Qualifications include :

• Bachelors degree (B.A.) from 4 year college or university, Marketing or related degrees preferred.
• 3 to 5 years related experience and / or training, in marketing, sales, census development. At least one year experience with a frail or elderly population.
• Working knowledge of computers, Microsoft Word and Excel required. Knowledge of Publisher and database software.
• Must have dependable transportation with a valid drivers license in order to visit Participants in their homes and other sites.

Lutheran SeniorLife offers a variety of benefits to employees and their families, as applicable, including but not limited to :

Competitive Wages, Hiring Incentives, Generous Paid Time Off, Bereavement Leave & Paid Holidays

Individual Coverage Health Reimbursement Arrangement (ICHRA) health benefits solution. ICHRA provides larger flexibility and customization in medical plan options while still providing the tax benefits of a group plan.

Dental, Vision, Life Insurance, and Long-Term Disability plans.

Voluntary Suite of Benefits Available at Low Group Rates, including Short-Term Disability, Critical Illness, Hospital Indemnity, Accident Insurance, Identity Theft Protection, Legal Services, Pet Insurance, and Additional Life Insurance Options

Employer-sponsored child care benefits. Immediate eligibility to participate in the employer-sponsored retirement savings plan FSA availability, depending on the individual health plan selected Total Wellness and WorkLife Balance resources, discounts, programs Tuition Reimbursement and Mileage Reimbursement for Eligible Employees Career Success - coaching, training, internships and recognition program

Lutheran SeniorLife and its affiliates are equal opportunity employers.