Marketing Manager
Position Overview
We are seeking an experienced Marketing Manager to lead marketing initiatives for our professional massage therapy school. The ideal candidate will combine formal marketing expertise with deep understanding of the massage, spa, and wellness industry to attract prospective students and build our brand presence in the therapeutic arts community.
Key Responsibilities
Strategic Marketing Planning
- Develop and execute comprehensive marketing strategies to increase student enrollment and program awareness
- Conduct market research to identify target student demographics and industry trends
- Create annual marketing budgets and manage campaign ROI across all channels
- Collaborate with admissions team to optimize lead generation and conversion funnels
Digital Marketing & Content Creation
Manage website content, SEO optimization, and user experience improvementsOversee social media strategy across platforms relevant to wellness and education sectorsDevelop email marketing campaigns targeting prospective students and industry professionalsCreate compelling content showcasing student success stories, career outcomes, and program benefitsIndustry Partnerships & Outreach
Build relationships with local spas, wellness centers, and healthcare facilities for student placement opportunitiesRepresent the school at massage therapy conferences, wellness expos, and professional networking eventsDevelop partnerships with continuing education providers and professional massage associationsCoordinate community outreach programs and free educational workshopsBrand Management & Communications
Ensure consistent brand messaging across all marketing materials and communicationsManage relationships with external vendors, graphic designers, and marketing agenciesOversee production of print materials, brochures, and promotional itemsMonitor online reputation and respond to reviews and inquiries professionallyRequired Qualifications
Education & Marketing Background
Bachelor's degree in Marketing, Communications, Business, or related fieldMinimum 3-5 years of professional marketing experienceProven track record in lead generation and conversion optimizationExperience with digital marketing tools, analytics platforms, and CRM systemsIndustry Experience
Direct experience working in the massage therapy, spa, wellness, or related healthcare industryUnderstanding of massage therapy licensing requirements and career pathwaysKnowledge of continuing education requirements for massage therapistsFamiliarity with professional massage associations and industry publicationsTechnical & Soft Skills
Proficiency in marketing automation platforms, Google Analytics, and social media management toolsStrong written and verbal communication skillsProject management experience with ability to handle multiple campaigns simultaneouslyCreative problem-solving abilities and data-driven decision making approachPreferred Qualifications
Advanced degree in MarketingExperience in educational marketing or student recruitmentLicensed massage therapist or spa management backgroundWhat We Offer
Competitive salary commensurate with experienceHealth and wellness benefitsProfessional development opportunities and conference attendanceFlexible work arrangementsOpportunity to make a meaningful impact in the field of massage therapyThis role offers the unique opportunity to combine marketing expertise with passion for the healing arts, helping aspiring massage therapists launch rewarding careers in wellness and therapeutic care.
