Director, Demand Generation

Director, Demand Generation

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world.

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why : Business Insider named us an "enterprise startup to bet your career on" Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers

The Director, Demand Generation Commercial Segment is responsible for developing and executing integrated marketing strategies to drive pipeline and revenue growth. This role owns the planning and execution of events, field marketing, multi-channel campaigns, sales plays, and paid advertising programs targeting commercial accounts. You will collaborate closely with sales, product marketing, and digital teams to deliver measurable results. You will also be responsible to :

• Strategy & Leadership

Develop and own the demand generation strategy for the commercial segment, aligning with company goals and sales objectives.

Design and execute multi-channel campaigns (email, webinars, content syndication, ABM, etc.) to generate and nurture leads.

Own the strategy and execution of in-person and virtual events, including trade shows, field events, and executive roundtables.

Develop and operationalize sales plays in partnership with sales leadership, enabling reps with targeted assets and programs.

Oversee paid media strategy (search, social, display, retargeting) to drive awareness and demand in the commercial segment.

Define KPIs, track performance, and report on campaign effectiveness, pipeline contribution, and ROI.

Qualifications / Experience / Technical Skills

Soft Skills / Personal Characteristics

For California applicants, the pay for this role may range between $185,000 - $240,000 plus variable, benefits, perks, and equity.