Principal Commercialization

Strategic Planning And Marketing Operations

This position requires office presence of a minimum of five days per week and is only located in the posted location. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose : Drive organizational success by supporting senior management through the development and execution of strategic initiatives, optimizing executive and marketing operations, and enhancing organizational efficiency. This role is responsible for designing and implementing business and marketing plans, conducting market and performance analyses, fostering cross-functional collaboration, and ensuring high performance, customer engagement, and sustained sales growth. Additionally, the role will champion digital transformation, lead change management efforts, identify and mitigate risks, and promote a culture of innovation and continuous improvement to achieve measurable business outcomes and long-term organizational growth.

About the Role : As a trusted advisor to senior leadership, you will play a key role in translating complex business insights into actionable strategies and engaging narratives. This position requires not only analytical acumen and operational expertise, but also a flair for storytellingensuring that recommendations and findings are presented in a clear, concise, and impactful manner to drive informed executive decisions. You will be instrumental in aligning diverse stakeholder interests, driving adoption of innovative solutions, and delivering results that support organizational agility and resilience in a dynamic market environment.

Key Roles and Responsibilities :

• Lead the development, execution, and tracking of strategic and business plans to align with organizational objectives, support sales growth, and optimize executive and marketing operations.
• Manage and analyze comprehensive studies to evaluate market share, program effectiveness, and new product feasibility.
• Develop performance metrics, interpret data, and provide actionable insights and recommendations to support executive and marketing decision-making.
• Synthesize research findings into detailed reports and visually compelling presentations for senior management and other stakeholders.
• Use a storyteller's approach to distill complex information into clear, concise narratives that highlight key insights and strategic recommendations.
• Facilitate effective communication and coordination between departments.
• Build strong relationships with key internal and external stakeholders.
• Collaborate with marketing management to design, develop, and refine marketing strategies and launch programs, ensuring alignment with business goals and market opportunities.
• Provide expert consultation on marketing opportunities and support departmental improvements.
• Continuously monitor market trends, customer segmentation, and journey mapping to enhance organizational effectiveness.

Job Contribution : An experienced professional, recognized as an expert who creatively resolves complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy and influences executive decisions. Implements long-term plans that impact the organization and frequently collaborates with senior leadership.

Ideal Candidate Profile :

Education / Experience : Bachelor's degree (BS / BA) desired. 7+ years of related experience. Certification may be required in some areas.

Our Principal Commercialization earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $141,300.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws. We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.