TV, Video, Audio & Display Strategist

A company is looking for a TV, Video, Audio & Display Strategist.

Key Responsibilities

Develop and execute TVAD plans aligning with client business goals across various media formats

Lead client strategy and execution, presenting updates that connect media efforts to business outcomes

Utilize data insights to optimize budgets and innovations while ensuring effective measurement and attribution

Required Qualifications

5-7 years of experience in managing TV / video / audio / display programs or in analytical roles with media analytics exposure

Familiarity with DSPs, ad platforms, and audience / data management

Experience with measurement techniques such as incrementality and A / B testing

Proficient in advanced Excel / Sheets; familiarity with SQL and GA4 preferred

Strong storytelling and expectation-setting skills for client interactions