Brand Manager, Diablo Immortal

Your Mission

We’re seeking a bold, strategic Brand Manager to lead the global brand strategy for Diablo Immortal . As a key marketing leader for one of Blizzard’s most ambitious mobile games, you’ll define the brand’s trajectory—crafting emotionally resonant campaigns, driving player engagement across the lifecycle, and scaling our presence in key markets.

You’ll partner with publishing, creative, product, and regional teams to launch new content, execute integrated marketing programs, and evolve our brand voice across platforms. Your leadership will shape how millions of players around the world experience the next era of Diablo Immortal .

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

What you bring to the table :

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities :

Responsibilities :

As a Brand Manager, you are a strong tactical decision maker with growing influence on strategy. You are responsible for delivering operational excellence across your area while helping to shape broader marketing decisions for the title.

Lead Brand Strategy : Define and evolve the brand strategy for Diablo Immortal across global markets. Align positioning, messaging, and campaign architecture with overall product and business goals.

Execute Integrated Campaigns : Own the development and execution of full-funnel, multi-channel marketing campaigns, including seasonal content drops, new class launches, cultural activations, and IP collaborations.

Partner on Go-to-Market Planning : Collaborate with product marketing, product Management, creative, community, and commercial partners to define GTM plans and campaign pillars for key content moments.

Drive Creative Excellence : Lead development of breakthrough creative that pushes the boundaries of the ARPG mobile genre. Ensure creative consistency across every brand touchpoint. Developing approaches that are flexible enough to support creative needs from UA ads to trailers to in-game messaging.

Cross-functional Leadership : Serve as the connective tissue between marketing, product, UA, regional, and creative teams. Translate strategy into action across a complex and fast-moving organization.

Measure & Optimize : Leverage market insights, player data, and campaign metrics to evaluate effectiveness and inform ongoing strategy. Use performance KPIs to demonstrate return on investment and guide decision-making.

Manage Agency Relationships : Direct external creative and media agencies as needed; ensure on-time and on-brand execution of campaign deliverables.

Skills & Experience Required

12+ years of marketing experience, including 2+ years in a leadership or people management role.

Demonstrated success leading brand strategy and campaign execution for mobile games or live-service entertainment products.

Deep understanding of mobile user behavior, growth marketing principles, and player lifecycle management.

Strong experience with cross-functional team leadership, agency oversight, and international campaign deployment.

Ability to blend creative instincts with analytical rigor—crafting compelling messaging and measuring impact.

Outstanding communication, influence, and presentation skills.

Passion for the Diablo franchise and a strong connection to gaming culture.

Bonus Points

Experience marketing mobile games in Asia or other high-growth markets.

Prior success with IP collaborations or large-scale tentpole campaigns.

Familiarity with user acquisition, in-game monetization strategy, or performance creative testing.

Knowledge of Diablo Immortal 's gameplay, world, and audience expectations.

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ : MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including :

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;

401(k) with Company match, tuition reimbursement, charitable donation matching;

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting

In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.