Senior Director, Strategic Communications

Senior Director, Strategic Communications

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

As the Senior Director of Communications, you will lead a cross-functional team in managing and shaping the flow of communication and information between the company and the public. You are a seasoned, strategic communications expert with oversight across corporate communications, public relations, crisis communications, thought leadership, social media, and influencer marketing. Additionally, you lead leadership and large change management communications, ensuring alignment between company strategy, executive narratives, and communication to media, investors, and other external stakeholders. You collaborate closely with executive leadership and cross-functional teams to drive an integrated communications strategy that supports Justworks' mission, goals, and evolving business priorities. You bring a values-driven approach to your work, fostering alignment, transparency, and trust across all levels of the organization.

Outcome : An integrated, proactive, and values-based approach to communications, with clear alignment between business strategy, leadership priorities, and public engagement. The right message reaches the right audiencecustomers, employees, investors, media, and moreat the right time. Leadership and key stakeholders are empowered with opportunities, tools, and guidance to effectively tell the Justworks story in ways that build trust, clarity, and momentum.

Your Success Profile

What You Will Work On

• Strategic Leadership + Lead and manage a cross-functional communications team, encompassing PR, corporate communications, social media, influencer marketing, and thought leadership, and partnering with teams across internal communications, employer brand, social impact, government affairs, and customer comms.
• Partner with executive leadership to align communications strategy with broader business goals, strategic narrative, and brand evolution.
• Drive leadership communications, including messaging frameworks, stakeholder maps, executive narratives, and board-level storytelling, ensuring cut-through storytelling in alignment with company strategy and priorities.
• External Communications + Develop and execute a proactive PR and media strategy that supports Justworks' positioning, thought leadership, and market goals.
• Manage and grow relationships with national and local media outlets, influencers, and external PR partners to secure impactful coverage.
• Social Media & Influencer + Develop and oversee the execution of an integrated social media strategy that aligns with Justworks' communications goals and brand strategy.
• Collaborate with the Social Media Manager to create engaging, data-driven content and establish Justworks' presence across key platforms.
• Leverage social media to amplify key messages, thought leadership, and advocacy efforts.
• Develop social media response strategy across social selling and social support
• Oversee the execution of a robust influencer marketing program, integrating influencer activations into PR, social media, and broader marketing campaigns.
• Thought Leadership, Policy, & Advocacy + Lead the development and execution of a comprehensive thought leadership program to position Justworks as a trusted voice in its industry.
• Collaborate with cross-functional partners in public policy and advocacy initiatives to position Justworks as a thought leader in areas critical to customers.
• Drive visibility for Justworks at key industry events and conferences, ensuring alignment with strategic messaging pillars.
• Identify and craft opportunities for executives and team members to share insights and expertise through op-eds, speaking engagements, panels, and other public forums.
• Collaborate with cross-functional teams to amplify customer success stories, industry research, and proprietary data that highlight Justworks' unique value.
• Crisis Communications + Lead the development and execution of proactive and reactive crisis communications strategies that safeguard Justworks' reputation while living its values.
• Measurement and Reporting + Establish clear metrics for success and oversee reporting on PR, social media, thought leadership, and advocacy initiatives.

How You Will Do Your Work As a Senior Director, Strategic Communications, how you achieve results is just as important as the results themselves. Your success will rely on :

Qualifications

The base wage range for this position based in our New York City Office is targeted at $175,500.00 - $210,600.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.

Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com .

Your comfort and success matter to us, and we're here to ensure an inclusive experience. Our DEIB Report