Marketing Coordinator, Private Label

Job Description

Job Description

About Sara Lee Frozen Bakery

Sara Lee desserts have always stood for incredible flavor and superior value in the frozen food aisle and away from home markets. The Sara Lee Frozen Bakery collection of top brands includes Sara Lee®, Chef Pierre®, Van’s®, Bistro Collection®, Superior on Main® and Cyrus O’Leary’s®.

Sara Lee Frozen Bakery is proud to take these iconic brands into a new era and to continue the evolution that transformed one small Chicago bakery into an American institution. Using carefully sourced ingredients and time-honored recipes, the company is committed to making life’s moments a little sweeter, putting its customers first and discovering new ways to make everyone’s favorite foods even better.

Working for Sara Lee

Our vision is to be the world’s most beloved bakery by creating irresistible foods, growing with our customers, and delivering value for all. We will achieve success through collaboration and innovation in an environment where employees feel empowered to execute with speed. We believe that each of us has unique points of difference and experience to offer. We believe that there is always a better way, and we will never be satisfied with status quo. If you have an entrepreneurial spirit, continually seek process improvements and a strong sense of customer service, then this is the right type of environment for you.

Summary

The Marketing Coordinator plays a key role in helping us become the world’s most beloved bakery by supporting one of our core business segments : In-Store Bakery. This position focuses on developing and delivering new products, packaging, and solutions for some of our largest private label retail customers, spanning categories such as pies, cookies, brownies, and pastries. You will work closely with cross-functional teams and customer partners to drive innovation, accelerate growth, and deliver exceptional results in this fast-growing, highly strategic part of our business.

This is not a passive, behind-the-scenes role — success requires someone who can confidently rally cross-functional partners, align stakeholders, and inspire follow-through to keep projects moving forward.

The ideal candidate thrives in a fast-paced environment with many moving parts, can juggle multiple priorities without losing focus, and remains calm and solution-oriented under pressure. They are meticulous and detail-obsessed — the type of person who notices inconsistencies others miss — and thrive in a collaborative, dynamic environment. They will bring strong project management and communication skills, a data-informed mindset, and a passion for the food industry. This role offers the opportunity to gain broad exposure across marketing, commercialization, and product development processes while delivering highly visible projects that directly impact our largest retail partners.

Essential Duties and Responsibilities :

• Lead and manage the execution of private label bakery innovation, renovation, packaging, and graphics projects through the stage-gate process, ensuring on-time and high-quality delivery.
• Translate consumer and category insights into new product ideas by leveraging marketing research and trend analysis— tailoring solutions to meet the needs of major private label customers.
• Develop compelling, insights-based selling materials that enable customer presentations and support commercial objectives.
• Align and mobilize cross-functional teams — including R&D, sales, operations, and packaging — to keep projects moving forward and deliver results, even without direct authority.
• Coordinate sample requests and feedback loops between internal teams and retail customers and brokers, ensuring clarity, accuracy, and timely execution.
• Own new item setup processes, driving accuracy and completeness in system submissions and documentation for customer-specific programs.
• Monitor and report on business performance, analyzing data to track item results and inform decision-making on future private label initiatives.

Qualifications :

Sara Lee Frozen Bakery provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.