Programmatic Campaign Manager

Programmatic Campaign Manager

WebMD is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on developing, executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. This includes strategic guidance in optimizing advertising campaigns across clients. The programmatic media strategist will work closely with programmatic traders from campaign strategy development to execution.

Responsibilities :

• Develop and lead multi-channel programmatic strategies across display, video, OTT, DOOH, audio, and native to drive campaign performance and ROI, with a focus on healthcare markets. Manage the full campaign lifecyclefrom planning and setup to optimization and reporting. Negotiate and manage direct and PMP deals, identify efficient data segments, and oversee audience uploads in DMPs.
• Execute, monitor, and optimize programmatic campaigns to meet client goals, ensuring brand safety, viewability, and accurate attribution. Collaborate with analytics, ad ops, and creative teams for tag management, creative recommendations, and performance insights. Troubleshoot complex issues using deep platform knowledge.
• Serve as a primary contact for clients and media partners, delivering performance insights and reports. Collaborate across teams to share programmatic learnings and enhance cross-channel efforts. Partner with data teams to integrate reporting tools such as Dataroma and Tableau.
• Mentor junior team members, review campaign builds, and share best practices. Stay current on programmatic trends, DSP innovations, and creative opportunities to continually refine strategies.
• Support new business initiatives through strategic input and pitch deliverables.

Qualifications :

Compensation : $85,000 - $95,000

Bonus Eligible : This position is also eligible for a discretionary company bonus, based upon business results.

Benefits : Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment :

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.