Business Development Manager

Company Overview

BlueStar is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.

Job Description

Zebra Acceleration Executive – Distributor Growth Partner BDM

The Acceleration Executive is responsible for identifying and targeting resellers focused upon mid-market whitespace opportunities to increase Zebra revenue through eligible OONAL end-users. In support of this, the AE can leverage Zebra's data insights, vertical and portfolio resources, along with sales & marketing to deliver on established OONAL/Mid-Market rebate goals. The primary focus will be on identifying and capitalizing on existing, eligible, underserved & growth resellers, establishing strategic partnerships, and accelerating the engagement and adoption of Zebra's PartnerConnect program and innovative solution portfolio. The role requires a dynamic and initiative-taking approach, excellent communication skills, and a deep understanding of the industry to drive reseller success and revenue growth.

Essential responsibilities include

• OONAL/Mid-Market Strategy:
  • In collaboration with Distribution team, Zebra CDM and Channel Marketing, develop and execute a strategy to identify, nurture, enable and drive business development and marketing plans with Zebra resellers to drive awareness of eligible OONAL/Mid-Market end-user opportunities.
• Reseller Business Development:
  • Engage with identified target Resellers to understand their unique value, go-to-market strategy, and potential for growth. Initiate business and marketing planning, identify areas for enablement and training. In collaboration with Distribution and Zebra teams, apply OONAL/Mid-Market Strategy tools, resources and if applicable through partner marketing to end-user.
  • Manage and cultivate relationships, monitor reseller engagement, utilization of resources and ROI.
• Cross-Functional Collaboration
  • Collaborate with various internal, Distribution teams in addition to Zebra sales, marketing, product and vertical teams to align strategies, obtain critical input and support to accelerate and execute on plans.
• Data Analysis
  • Leverage Distribution and Zebra market, customer and reseller data and insights to make strategic decisions and guide overall OONAL/Mid-Market Strategy.
• Reporting
  • Provide quarterly business review on targeted reseller activities and enablement and its impact on business growth and opportunities.

Job Requirements

• Exceptional verbal, written communication and interpersonal skills a must.
• Excellent presentation skills and ability to effectively interact with all stakeholders.
• Experience in information technology distribution model and reseller channels a plus.
• Proficient in Microsoft Office applications.
• Ability to think strategically and analyze information effectively.
• Bachelor's Degree with 2 years sales/marketing experience a plus.
• Ability to travel up to 50% of the time for customer meetings and trade shows.
• Ability to work independently and budget time efficiently.
• Highly motivated, outstanding work ethic, and a competitive drive to be the very best.

Equal Opportunity Employer/Veterans/Disability.