Conversion Rate Optimization (CRO) Lead

Overview

Conversion Rate Optimization (CRO) Lead — Growth Hacker for Experiential Luxury at Bolt Farm Treehouse

Status : Full-time

What you'll own

• Full-funnel conversion from first impression ? booking engine ? confirmation ? add-ons (spa, experiences, upgrades)
• Experiment program : backlog, design, stats plans, QA, rollout / rollback, documentation, and learning archive
• Booking-flow friction removal : mobile performance, calendar / availability UX, fees & policies clarity, trust signals, microcopy
• Offer architecture : bundles, urgency / rarity, price presentation, social proof, upsell / cross-sell sequencing
• Attribution sanity : align paid / organic / email / SMS with site behavior; fix tracking gaps; stop double-counting
• Insights engine : translate heatmaps, session replays, surveys, and user tests into shippable hypotheses
• Partner orchestration : work with Creative, Paid, Lifecycle, RevOps, and Engineering to ship tests fast
• Standards & SOPs : codify how we test (stats guardrails, power thresholds, QA checklists, launch playbooks)

Non-negotiable outcomes (first 90 days)

The Person We're Looking for Will Have

How we work

opinions. We ship, we measure, we keep what works.

What Success Looks Like (12 Months)

30% win rate, learnings compounding

Tooling you'll likely touch

What You've Shipped Before

Compensation & logistics

Equal Opportunity

We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you can raise the standard and ship results, we want to hear from you.

About Us

Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life's key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.

Meaningful work. Meaningful relationships.

We Are an AI-First Company

At Bolt Farm Treehouse, artificial intelligence isn't just a tool—it's part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences. By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters : building meaningful human connections, unlocking creativity, and making a lasting impact.

Company Core Values

We're not including extraneous job ads or unrelated postings; this listing contains the core CRO Lead responsibilities and qualifications. If you have questions about the role, apply through the usual channels.

Referral and internal candidate notices apply where required.

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