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Head of Growth and Marketing

Head of Growth and Marketing

ExtenteamMiami, FL, United States
5 days ago
Job type
  • Full-time
Job description

Head of Growth and Marketing

Join Extenteam to lead our marketing and growth initiatives. Extenteam is a staffing and proptech company helping short‑term rental operators. We grew to 430 people and 10+ MM ARR but now focus on AI, automation and execution.

What You’ll Own

  • Translate business objectives into a high‑impact marketing strategy that drives measurable growth for multiple SKUs (Tailwind Platform, x10Labs.AI, Simplehost and legacy business unit)
  • Define positioning and messaging that resonates with our target audiences in B2B SaaS, proptech and short‑term rentals
  • Collaborate with the CRO and executive team to align marketing initiatives with revenue goals
  • Build the marketing function as we scale, eventually hiring and leading a team

Budget & Performance Management

  • Own the marketing budget (over $500 K annually) with relentless focus on ROI and performance optimization
  • Report monthly on pipeline contribution, MQLs, CAC, attribution and other key KPIs
  • Make data‑driven decisions on channel mix and resource allocation

    • Agency & Stakeholder Management

  • Lead and manage our digital and content agency partners and specialist contractors
  • Align internal stakeholders across Sales, Product and Operations on marketing priorities

    • Demand Generation & Sales Enablement

  • Drive qualified pipeline through ABM, paid media, webinars, content and full‑funnel campaigns
  • Equip the Sales team with compelling collateral, tools and messaging that converts
  • Partner closely with Sales to understand buyer pain points and optimize conversion rates

    • Content & Digital Marketing

  • Oversee content strategy and execution across blogs, webinars, case studies, thought leadership and video
  • Manage our website experience, SEO strategy and social presence (, YouTube, TikTok)
  • Ensure content supports both top‑of‑funnel awareness and bottom‑of‑funnel conversion

    • Marketing Operations & Analytics

  • Ensure seamless marketing automation and CRM integration
  • Build dashboards and reporting infrastructure to track MQLs, attribution, web performance and campaign effectiveness
  • Implement systems and processes that scale as we grow

    • Events & Brand Building

  • Lead strategy for industry conferences and signature brand activations
  • Build a brand presence that differentiates us in the market

    • Who You Are

    Required

  • 5‑10+ years in B2B marketing with at least 3+ years in growth or performance marketing roles
  • Hands‑on leadership experience : built or scaled marketing functions, ideally at a startup or high‑growth company
  • Experience in B2B SaaS, proptech or short‑term rental (or adjacent industries)
  • Performance‑driven mindset : data‑centric decisions based on CAC, MQLs, pipeline contribution and attribution
  • Agency management experience : hire, brief, manage and hold agencies accountable
  • Budget ownership : managed $500 K+ marketing budgets and demonstrated ROI
  • Strategic yet scrappy : set strategy and roll up sleeves to write copy, build landing pages or analyze spreadsheets
  • Excellent communicator : inspire executives, align cross‑functional teams and tell compelling stories
  • Must be commutable to Miami, Florida or willing to relocate

    • Bonus Points

  • Entrepreneurial background : founded a company or early employee at a startup
  • Full‑stack marketer : experience across content, paid media, SEO, events, ABM and marketing ops
  • Creative experimenter : launched unconventional campaigns or growth experiments that moved the needle
  • Team builder : hired and managed marketing teams or ICs
  • Technical fluency with marketing automation platforms (HubSpot, ActiveCampaign etc.) and GTM tools

    • Why Join Extenteam

  • Build from the ground up : shape our marketing function and strategy
  • Executive visibility : Report directly to the CRO and collaborate with the leadership team including Founder & CEO
  • Ownership & autonomy : Own your domain and make bold decisions
  • Growth trajectory : As we scale, build and lead a team
  • Competitive compensation : $140 k‑$180 k base + 10‑20 % bonus + equity (0.25‑0.75 %)
  • Miami‑based team : Work alongside a talented, in‑office team 4 days / week in Downtown Miami

    • Our Interview Process

  • Intro call with Founder (30 min)
  • Hiring manager interview with CRO (60 min)
  • Case study or take‑home assignment (marketing strategy or campaign plan)
  • Team interviews with CTO, Head of Sales and / or key stakeholders (2‑3 hrs)
  • Reference checks and offer – we move quickly for the right candidate, completing the process within 2‑3 weeks

    • Seniority level

  • Director

    • Employment type

  • Full‑time

    • Job function

  • Marketing, Advertising and Business Development

    • Industries

  • Business Consulting and Services, Marketing Services, Staffing and Recruiting

    • Referral Policy

    Referrals increase your chances of interviewing at Extenteam by 2×.

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