VP, Marketing- Maaco

Vice President Of Marketing For Maaco

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change, Meineke Car Care Centers, Maaco, 1-800-Radiator & A / C, Auto Glass Now, and CARSTAR. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad for careers, for dreams, and for people driven to do great things. Every day, we fuel the pursuit for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

The Maaco brand is looking for a motivated, experienced leader who is data-driven and team-focused for a role as Vice President of Marketing for Maaco, North America's Bodyshop. This Marketing leader will be responsible for the planning, creative execution and launch of all retail marketing programs, campaigns and promotions. You will act as project manager and owner from concept to completion ensuring thorough leadership and communication with all team members every step of the way. Working across all Maaco departments and shared service departments to develop plans and solutions that drive business, will be an important part to succeed in this role.

Own It :

• Strength in multi-channel marketing strategy and execution
• Manage and develop marketing team members to support franchisee relations, as well as support the execution of programs not only for marketing but the business
• Responsible for planning and implementation of marketing campaigns; including quarterly promotions, cross department and marketing projects
• Lead marketing team, cross departmental teams, and vendors to outline business and project goals, scope, resource needs and timelines
• Work with agency partners to create and deploy effective promotional campaigns and creative across digital and direct response tactics inclusive of paid search, paid social, programmatic display, programmatic audio / video, direct mail, radio, TV, and out-of-home
• Understand weekly / monthly sales data to inform local marketing / advertising plans and provide recommendations / adjustments to maintain strong sales growth opportunities
• Ability to customize and tailor the strategy around proper segmentations, consumer testing, business performance, as well as communicate changes and pivots in a simple manner.
• Be influential in presenting and gaining support for plans across multiple constituents such as operations and executive leadership.
• Highly articulate in both oral and written communications, with the interpretive / analytical skills to convert charts, graphs and research findings into a story appropriate for leadership level audiences, as well as, franchise owner and employee audiences.

What you'll Bring :