Sr. Director, Product Targeting Strategy

Piper Companies is seeking a Sr. Director, Product Targeting Strategy to Join a leading credit Union based in Mclean, VA. The Sr. Director, Product Targeting Strategy will lead and develop the consumer lending targeting framework, systems, and process strategies for targeted campaigns across credit cards, personal loans, and auto loan products. This position will be hybrid in Mclean, VA!

Responsibilities of the Sr. Director, Product Targeting Strategy include :

• Develop targeting strategies to grow consumer lending products beyond current membership.
• Collaborate with product partners and Decision Science teams to build targeting, propensity, and response models.
• Establish a rigorous, data-driven test-and-learn framework to improve marketing effectiveness and profitability.
• Oversee a team optimizing targeted direct mail, email, and digital marketing campaigns.
• Expand direct marketing programs to new members with a focus on positive selection and efficiency.
• Work closely with internal teams and external partners to optimize segmentation for pre-approval and ITA campaigns.
• Monitor industry trends and adapt strategies to evolving platforms and data landscapes.
• Lead ROI analysis and effectiveness evaluations for marketing campaigns.
• Define and manage full analytic lifecycle to improve credit performance and campaign pull-through.
• Conduct research initiatives to validate segmentation and competitive positioning.

Qualifications for the Sr. Director, Product Targeting Strategy include :

Compensation for the Sr. Director, Product Targeting Strategy includes :

This job opens for applications on 10 / 9 / 2025 . Applications will be accepted for at least 30 days from the posting date.

Keywords : #LI-Hybrid #LI-MM1

Sr Director Marketing Strategy, Product Targeting, Consumer Lending, Credit Card Marketing, Auto Loan Marketing, Personal Loan Marketing, Targeted Campaigns, Marketing Analytics, Data-Driven Marketing, Propensity Models, Response Models, Test and Learn Framework, CRM Platforms, Salesforce, Experian Ascend, SQL, R, Python, Machine Learning, Financial Services Marketing, Marketing ROI, Direct Mail Campaigns, Digital Marketing Strategy, Marketing Leadership Jobs, Tysons VA Jobs, Hybrid Executive J ob

#J-18808-Ljbffr