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Marketing Coordinator

Marketing Coordinator

Chick-fil-AAsheville, NC, US
30+ days ago
Job type
  • Full-time
Job description

Marketing Coordinator

The Marketing Coordinator plays a vital role in bringing our brand to life in the restaurant and local community. This leader is responsible for creatively and strategically engaging guests through a variety of marketing initiatives, both in-store and in the community, that enhance guest experiences, build brand loyalty, and drive business growth.

1. Guest Engagement & Brand Experience

  • Develop and execute in-store and drive-thru guest engagement events.
  • Lead product sampling efforts to introduce guests to new menu items and drive trial.
  • Coordinate acts of kindness that delight guests and reflect our values.
  • Plan and execute appearances of the Chick-fil-A Cow mascot for both in-store and community events.

2. Digital & Social Media Marketing

  • Lead and maintain a strong and authentic social media presence (Instagram, Facebook, etc.).
  • Create engaging content that reflects our theme of being FOR our guests.
  • Collaborate with team members to generate user-driven content and highlight guest stories.
  • 3. Chick-fil-A App Awareness & Utilization

  • Drive awareness and usage of the Chick-fil-A App through on-site promotions and digital campaigns.
  • Assist guests in downloading and using the app to enhance their experience and increase digital engagement.
  • Monitor app performance trends and provide feedback to leadership.
  • 4. Sales Growth Initiatives

  • Develop creative strategies to increase check average through upselling and menu feature highlights.
  • Partner with the leadership team to identify opportunities to support key dayparts and sales goals.
  • 5. Community Presence

  • Represent Chick-fil-A at local events and with community partners.
  • Build relationships that reflect our commitment to being FOR our community.
  • Qualifications :

  • Passion for people, hospitality, and creating remarkable guest experiences.
  • Excellent verbal and written communication skills.
  • Proficiency with social media platforms and content creation tools.
  • Self-motivated, organized, and able to manage multiple projects.
  • Outgoing and enthusiastic personality; comfortable engaging with guests of all ages.
  • Availability to work flexible hours including occasional evenings and weekends.
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    Marketing Coordinator • Asheville, NC, US

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