Associate Director US Oncology Marketing Patient Channel Strategist

Patient Channel Strategist

Our Marketing team is passionate about bringing our medicines and vaccines to our patients around the world. Through digital marketing and engagement analytics, we are able to understand our patients' and customers' needs and strive to provide solutions to meet them.

A key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact.

Primary Responsibilities :

• Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience / segments, publishers / networks) to maximize business impact
• Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of business
• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
• Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge by brand and at a portfolio level
• Ensure all performance reporting incorporates data-driven insights and recommendations
• Evaluate new analytical tools / technologies / methodologies to generate additional marketing performance insights
• First-line of escalation for their aligned Patient Architects
• Working with other teams within the organization to collaborate on or lead ROI / Media Mix Modeling / Patient level analyses and business impact studies
• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Position location : Upper Gwynedd, PA with Hybrid work model (combination of in-office and remote) or Virtual (remote) with the flexibility to travel onsite when needed

Travel Requirements : 10-15%

Education Requirements :

Required Experience and Skills :

Preferred Experience and Skills :

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only : Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.

We are proud to be a company that embraces the value of bringing together talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.

The salary range for this role is $153,800.00 - $242,200.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https : / / jobs.merck.com / us / en / compensation-and-benefits .

You can apply for this role through https : / / jobs.merck.com / us / en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.