Digital and Radio Account Executive Job at CUMULUS MEDIA in Lafayette

Overview

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Cumulus Lafayette currently features 4 stations and a digital agency in the Lafayette area. The stations are KSMB 94.5, KRRQ 95.5, KNEK Magic 104.7 and KXKC 99.1 that reach thousands of listeners daily. Cumulus Lafayette seeks passionate, driven, resourceful problem solvers who can drive the evolving culture of radio and digital to success.

Position : Digital and Radio Account Executive – Lafayette, LA. We are looking for passionate, motivated, goal-oriented individuals with high business acumen who want to WIN in a fast-paced, competitive sales environment. A digitally savvy candidate who can create integrated marketing campaigns for clients.

Key Responsibilities

• Able to identify client business needs by understanding goals, objectives, processes and market trends to proactively develop customized marketing solutions.
• Deliver and develop effective, informed marketing solutions via multi-platform, integrated sales presentations that combine Cumulus broadcast, digital, and event tactics to drive results.
• Negotiate and close business to drive revenue and foster long-term client relationships across media and platforms.
• Develop product knowledge of Cumulus assets to stay current with industry advertising opportunities.
• Represent the full suite of products and services as marketing solutions, including station digital assets, internet-based marketing, social media, streaming, events and specialized programming.
• Manage time to optimize revenue opportunities, client interaction, and fulfillment of sales agreements; assist in developing creative messaging as needed.
• Prospect and maintain a full pipeline through networking, cold calling, canvassing, referrals, and other means.
• Follow station and corporate procedures for orders, billing issues, reporting, and competitive analysis.
• Collaborate to represent the brand and help clients achieve success.

Qualifications

What We Offer

EEO Statement : CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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