Associate Brand Manager, Foods Innovation

Associate Brand Manager, Foods Innovation

Ocean Spray is hiring for an Associate Brand Manager for our Foods Innovation team. In this role, you'll be part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth in our Foods business. We are looking for someone who is a collaborator, problem solver and ready to innovate to drive business results. The Associate Brand Manager is responsible for executing the business's innovation pipeline. You will lead cross-functional teams from product platform ideation to launch, identifying key consumer insights / need gaps and defining the best way to bring them to market. Additionally, you will manage the P&L for respective platforms and track in-market performance for success. This position requires someone who is ready to roll up their sleeves and eager to play a critical role on our Foods team.

A Day in the Life...

• Lead execution of innovation projects including product concept development, packaging design, pricing, positioning and customer sell in
• Champion project progression at business Stage Gate process; develop and present presentations to committee to inform, recommend and gain alignment on active projects
• Partner with cross functional team(s) from innovation ideation to commercialization, including :
• Project Management to align on timeline and key milestones for projects; work together to problem solve hurdles and changes to project timeline as appropriate
• Consumer & Category Insights to bring together trends, competitive intel, analytic data and consumer learnings to make key decisions on innovation concept development and commercialization
• R&D and Culinary to translate conceptual ideas into product deliverables
• Operations and Supply Chain to validate commercial and production viability
• Finance to develop / establish a P&L that meets business innovation hurdles
• Brand elevation & design team on packaging design, messaging, and product launch marketing activation
• Go-to-market and Sales teams to develop strong sell-in materials for various channels (such as retail, foodservice, ecommerce)
• Manage project P&Ls and overall innovation budget including A&P spending for assigned product responsibility
• Assess key market / competitor dynamics, customer, and consumer trends to stay abreast of competitive landscape and opportunity gaps to identify innovation trajectory and growth opportunities
• Work with sales and planning teams to deliver monthly Innovation forecast accuracy. Track in-market performance to ensure meeting identified KPIs
• Support innovation strategy for the Foods Business

What We Are Looking For :

Education :

Bachelor's or University Degree (Required) Master's Degree (Preferred)

Work Experience :

At least 1 Year of Experience

Benefits :

Who We Are :

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. Team members, farmers, consumers and communities alike we value what makes us unique and strive to connect our farms to families for a better life by living our values :

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.