Digital Marketing Manager

Description:

Company Overview
Textiles Coated International is a manufacturer of specialty PTFE materials including geomembranes that are compatible with all chemicals and temperatures as high as 600°ree;F. TCI’s Everliner™ Geomembrane is recognized by industry experts as the best geomembrane solution globally for challenging applications. Since 1985, TCI has been continuously manufacturing high-quality materials designed to perform in the most challenging thermal and chemical environments. TCI’s two facilities house manufacturing space with customized coating, lamination, fabrication, film, mixing, maintenance, research and development, and laboratory departments. With an around-the-clock manufacturing schedule, TCI is constantly focused on providing high quality products, short lead times, and excellent customer support.

Summary - Job Responsibilities – Activities:

• Develop and execute digital marketing strategies across paid, owned, and earned channels
• Manage and optimize campaigns across Paid search (Google Ads, Bing), Paid social (Meta, LinkedIn, etc.), Email marketing, SEO and content distribution
• Manage lead capture, scoring, and nurture workflows using marketing automation and CRM tools to drive conversion and pipeline growth
• Oversee website performance, landing pages optimization, and user journeys
• Contribute to content creation and management, including website, social media, and campaign assets, with a focus on optimization and engagement
• Analyze performance using tools such as Google Analytics (GA4) and reporting dashboards; track ROI, CAC/CPL, and channel performance
• Run A/B tests on ads, landing pages, and funnels to improve conversion rates
• Collaborate with external agencies and internal teams to deliver cohesive campaigns
• Stay up to date on digital marketing trends, platform updates, and best practices

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

No Agencies or Recruiters

Requirements:

Education – Experience:

• Degree in Business, Marketing or related fields
• 3–5 years of experience in digital marketing or performance marketing
• Proven experience managing paid media campaigns with measurable results
• Strong understanding of SEO, CRO, and marketing funnels
• Deep knowledge of CRM systems and lifecycle marketing, including lead management and nurture workflows
• Hands-on experience with tools such as GA4, Google Ads & Meta Ads Manager, Marketing automation platforms (HubSpot, Marketo, etc.)
• Experience in content creation and management, with the ability to optimize content for performance and engagement
• Strong analytical skills with the ability to interpret data, develop insights and ideas, and apply findings to drive optimization, performance improvements, and business impact
• Excellent communication and project management skills

Preferred Qualifications:

• Experience in e-commerce, with a strong understanding of online conversion, merchandising, and performance metrics
• Experience in Manufacturing is a plus
• Experience managing agencies or freelancers