Assoc Mgr-Media Planning & Integration

About the Role & Team :

We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

Media & Growth Marketing (MGM) is an important part of the Marketing Center of Excellence within Disney Experiences (DX). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels.

We are looking for an Associate Manager, MGM Media Planning and Integration, to join our dynamic team. You will be part of a team responsible for the development of holistic, audience-centric communication plans for your assigned lines of business. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaign.

You will report to Manager, MGM -Media Planning & Integration.

This position is In-Person, Monday – Thursday, Remote on Friday

This is a Full-Time role.

What You Will Do :

Facilitate partnerships across Agency, Activation, CIMA, Yellow Shoes, and Finance teams to develop campaign recommendations and facilitate approvals.

Lead annual and tactical planning for assigned paid media and owned channel campaigns, as well as quarterly plan optimizations.

Partner with Agency in offline media planning and coordination of media buying.

Guide collaborative, holistic content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages.

Manage and reconcile campaign media budgets aligned with the annual operating plan.

Required Qualifications & Skills :

Minimum 5 years of experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.

Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life in an integrated communications plan.

Demonstrated history partnering and leading diverse expertise teams or partners within a Marketing organization or agency.

A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends.

Preferred Qualifications :

Expertise in using Microsoft Excel, Smartsheets and Workfront.

Education :

Bachelor's degree or equivalent work experience

Additional Information :

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at

The hiring range for this position in Anaheim, California, is $115,500.00-$154,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

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