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Chief Marketing Officer
Chief Marketing OfficerSociety of Professional Journalists • Cupertino, CA, United States
Chief Marketing Officer

Chief Marketing Officer

Society of Professional Journalists • Cupertino, CA, United States
14 days ago
Job type
  • Full-time
Job description

Salary range : $140,000 - $220,000

A must : Chinese / Mandarin speaker

Key Responsibilities

  • Develop and implement comprehensive marketing strategy aligned with company vision and business goals
  • Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market
  • Drive customer acquisition and retention strategies across all market segments
  • Establish marketing KPIs and metrics to measure effectiveness and ROI

Strategic Leadership

  • Develop and implement comprehensive marketing strategy aligned with company vision and business goals
  • Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market
  • Drive customer acquisition and retention strategies across all market segments
  • Establish marketing KPIs and metrics to measure effectiveness and ROI

    • Brand Management

  • Oversee brand development, ensuring consistent messaging across all channels and touchpoints
  • Build and maintain AL Homes' reputation as a trusted residential real estate provider
  • Manage brand partnerships and strategic alliances to expand market reach

    • Public Relations & Corporate Communications

  • Develop and execute comprehensive PR strategy to enhance brand reputation and visibility
  • Build and maintain relationships with key media outlets, journalists, and industry influencers
  • Lead crisis communication planning and management to protect brand reputation
  • Oversee press release creation, media pitching, and press conference coordination
  • Manage corporate communications including executive positioning and thought leadership
  • Serve as primary brand spokesperson or designate appropriate spokespeople
  • Coordinate community relations initiatives and corporate social responsibility communications
  • Monitor media coverage and manage reputation management across traditional and social media
  • Develop strategic partnerships with PR agencies and media consultants as needed

    • Digital Marketing & Innovation

  • Lead digital transformation initiatives including website, social media, and digital advertising
  • Implement data-driven marketing approaches using analytics and market insights
  • Explore emerging technologies and platforms to maintain competitive advantage
  • Oversee CRM systems and marketing automation tools
  • Manage social media reputation and engagement strategies

    • Team Leadership

  • Build, mentor, and manage a high-performing marketing team including PR professionals
  • Foster a culture of creativity, collaboration, and continuous improvement
  • Allocate resources effectively across marketing, PR, and communications initiatives

    • Market Intelligence

  • Conduct market research to understand customer needs, preferences, and buying behaviors
  • Monitor industry trends, competitor activities, and market opportunities
  • Provide insights to inform product development and business strategy
  • Track and analyze PR metrics including media impressions, share of voice, and sentiment

    • Internal Communications

  • Oversee internal communication strategy to ensure employee alignment and engagement
  • Manage executive communications and company-wide messaging
  • Coordinate with HR on employer branding and recruitment marketing initiatives

    • Budget Management

  • Develop and manage marketing and PR budget, ensuring optimal allocation of resources
  • Monitor spending and demonstrate clear ROI on marketing and PR investments

    • Required Qualifications :

    Education & Experience

  • Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)
  • 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
  • Minimum 5 years of strategic PR and corporate communications experience
  • Proven experience in real estate, homebuilding, or related industries strongly preferred
  • Demonstrated success managing media relations and securing positive press coverage

    • Skills & Competencies

  • Demonstrated success in developing and executing comprehensive marketing and PR strategies
  • Strong media relations skills with established network of journalist contacts
  • Excellent crisis management and issues management capabilities
  • Outstanding written and verbal communication skills, including speechwriting
  • Strong understanding of both traditional and digital marketing channels
  • Excellent leadership and team management capabilities
  • Data-driven decision maker with strong analytical skills
  • Experience with PR measurement tools and media monitoring platforms
  • Experience with marketing technology platforms and tools
  • Budget management and financial acumen
  • Strategic thinker with creative problem-solving abilities

    • Personal Attributes

  • Visionary leader with entrepreneurial mindset
  • Results-oriented with track record of driving growth
  • Collaborative and able to work cross-functionally
  • Adaptable and thrives in fast-paced environments
  • High integrity and ethical standards
  • Poised and articulate public speaker
  • Strong relationship builder with internal and external stakeholders

    • Preferred Qualifications

  • Experience with homebuilder or residential real estate marketing and PR
  • Knowledge of local real estate markets and trends
  • Established network within the real estate industry and media landscape
  • Experience with customer experience and journey mapping
  • Familiarity with sustainable / green building marketing and communications
  • Crisis communication experience in corporate settings
  • Awards or recognition for marketing or PR campaigns

    • #J-18808-Ljbffr

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    Chief Marketing Officer • Cupertino, CA, United States

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