Talent.com
No longer accepting applications
Product Marketing Manager

Product Marketing Manager

ADVOCARE INTERNATIONAL LLCRichardson, TX, United States
1 day ago
Job type
  • Full-time
Job description

The Product Marketing Manager plays a critical role in driving the success of our product portfoliobalancing optimization of existing products with the development and launch of new innovations . This role ensures products are positioned to win in the market through consumer-driven insights, compliant and compelling messaging, strong financial discipline, and cross-functional collaboration.

The Product Marketing Manager will lead projects across either current product portfolio management or new product innovation , but share ownership of stage-gate leadership, P&L modeling, consumer insights, packaging, claims / messaging, and performance tracking within their respective initiatives.

Job Summary and General Duties :

Consumer Insights & Market Trends

  • Lead qualitative and quantitative research to uncover consumer needs and validate concepts.
  • Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy.
  • Act as the voice of the customer across all projects.

Claims, Messaging & Regulatory Alignment

  • Own product claims, messaging, and substantiation in partnership with Regulatory / Legal and R&D.
  • Ensure all communications are compliant, clear, and compelling.
  • Translate product features into consumer benefits that resonate across channels.

    • Stage-Gate Leadership

  • Serve as project owner in the stage-gate process for reformulations and new product launches.
  • Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope.
  • Coordinate approvals and go / no-go decisions with leadership.

    • Cross-Functional Collaboration

  • Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims.
  • Collaborate with R&D, Regulatory, and Supply Chain on formulations, compliance, and feasibility.
  • Support and align with the team on retail presentations, and competitive positioning tools.

    • P&L Modeling & Financial Ownership

  • Build and manage product-level P&L models for both new and existing products.
  • Balance pricing, margin, and cost optimization to ensure financial viability.
  • Provide financial scenarios to support decision-making in stage-gate and portfolio planning.

    • Packaging & Storytelling

  • Own packaging strategy and execution in partnership with Brand and Creative.
  • Ensure packaging communicates claims, benefits, and brand identity effectively across channels.
  • Champion sustainability and innovation in packaging and product design.

    • Performance Tracking & Scorecarding

  • Develop scorecards to measure launch success, reformulation adoption, margin performance, and promotional ROI.
  • Monitor KPIs and report results with recommendations for future optimization.
  • Continuously refine product positioning and marketing approach based on data.

    • Attributes :

  • Insight-Driven Turns consumer and market research into actionable strategies.
  • Financially Sharp Skilled in P&L modeling, pricing, and margin management.
  • Compliance & Claims Focused Ensures messaging is compelling, accurate, and regulatory-aligned.
  • Cross-Functional Collaborator Works seamlessly with R&D, Regulatory, Creative, Digital, Brand and Supply Chain
  • Results-Oriented Delivers measurable growth through launches, reformulations, and promotions.

    • Knowledge and Skills Preferred :

  • Bachelors degree in marketing, Business, or related field.
  • 5+ years in product marketing, product management, or CPG portfolio management.
  • Background in nutrition, supplements, wellness, or consumer packaged goods preferred.
  • Proven experience with reformulations, product updates, or packaging refreshes.
  • Strong project management and cross-functional collaboration skills.
  • Excellent communication and storytelling abilities.
  • Analytical mindset with experience leveraging data for decision-making.
  • Knowledge of dietary supplements, nutrition, wellness, or CPG preferred.

    • PIb948deec5142-29952-38723346

    Create a job alert for this search

    Product Marketing Manager • Richardson, TX, United States

    Related jobs
    • Promoted
    • New!
    Product Marketing Manager

    Product Marketing Manager

    Advocare International LPRichardson, TX, US
    Full-time
    This role ensures products are positioned to win in the market through consumer-driven insights, compliant and compelling messaging, strong financial discipline, and cross-functional collaboration....Show moreLast updated: 15 hours ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    VirtualVocationsGarland, Texas, United States
    Full-time
    A company is looking for a Product Marketing Manager.Key Responsibilities Drive strategy and execution across the entire go-to-market lifecycle, focusing on product launches and customer engageme...Show moreLast updated: 30+ days ago
    • Promoted
    Healthcare Product Manager

    Healthcare Product Manager

    VirtualVocationsGrand Prairie, Texas, United States
    Full-time
    A company is looking for a Product Manager to lead the development of a next-generation utilization management solution.Key Responsibilities Translate market problems and customer needs into acti...Show moreLast updated: 30+ days ago
    • Promoted
    Product Manager

    Product Manager

    OrderMyGearDallas, TX, US
    Permanent
    OrderMyGear (OMG) is the market-leading technology for promotional product distributors, apparel decorators, team dealers, and suppliers to sell branded merchandise across channels.OMG continues to...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Product Marketing Senior Manager

    Product Marketing Senior Manager

    VirtualVocationsCarrollton, Texas, United States
    Full-time
    A company is looking for a Product Marketing Sr.Key Responsibilities Lead the development of tailored marketing programs to address client challenges Drive strategies for sustainable growth for ...Show moreLast updated: 18 hours ago
    • Promoted
    Principal Product Manager

    Principal Product Manager

    VirtualVocationsGrand Prairie, Texas, United States
    Full-time
    A company is looking for a Principal Product Manager.Key Responsibilities Champion customer needs by integrating feedback and market trends to enhance product offerings Own the product vision an...Show moreLast updated: 30+ days ago
    • Promoted
    Product Manager - Healthcare Analytics

    Product Manager - Healthcare Analytics

    VirtualVocationsMesquite, Texas, United States
    Full-time
    A company is looking for a Product Manager - Patient Experience and Denial Prevention.Key Responsibilities Lead the product direction and shape the roadmap while aligning with business objectives...Show moreLast updated: 1 day ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    VirtualVocationsMesquite, Texas, United States
    Full-time
    A company is looking for a Growth Marketing Manager to drive growth marketing and revenue strategy.Key Responsibilities Develop and execute go-to-market strategies for relevant solutions Create ...Show moreLast updated: 30+ days ago
    • Promoted
    Channel Marketing Manager

    Channel Marketing Manager

    VirtualVocationsMesquite, Texas, United States
    Full-time
    A company is looking for a Channel Marketing Manager to oversee their marketing strategy for LATAM.Key Responsibilities Lead the end-to-end partner marketing strategy in LATAM, developing Go-To-M...Show moreLast updated: 30+ days ago
    • Promoted
    Product Manager Lead

    Product Manager Lead

    VirtualVocationsDallas, Texas, United States
    Full-time
    A company is looking for a Product Manager Lead.Key Responsibilities Define and drive product strategy, priorities, and success metrics for the core platform Own and maintain a clear product roa...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Product Manager, Healthcare

    Product Manager, Healthcare

    VirtualVocationsArlington, Texas, United States
    Full-time
    A company is looking for a Product Manager specializing in Healthcare Data Interoperability.Key Responsibilities Monitor healthcare technology advancements and advocate for emerging trends Defin...Show moreLast updated: 12 hours ago
    • Promoted
    Associate Product Manager

    Associate Product Manager

    VirtualVocationsIrving, Texas, United States
    Full-time
    A company is looking for an Associate Product Manager.Key Responsibilities Translate requirements into actionable user stories and acceptance criteria using Agile methodologies Facilitate commun...Show moreLast updated: 30+ days ago
    • Promoted
    Content Marketing Manager

    Content Marketing Manager

    VirtualVocationsGrand Prairie, Texas, United States
    Full-time
    A company is looking for a Content Marketing Manager, Public Sector.Key Responsibilities Develop and drive messaging and positioning for public sector offerings related to identity verification, ...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    VirtualVocationsMesquite, Texas, United States
    Full-time
    A company is looking for a Senior Product Marketing Manager to drive go-to-market execution with a focus on messaging, positioning, and product launches. Key Responsibilities Draft and maintain cl...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Product Manager

    Lead Product Manager

    VirtualVocationsIrving, Texas, United States
    Full-time
    A company is looking for a Lead Product Manager, Category.Key Responsibilities Lead projects through ideation, technical development, and launch of customer experience features Break down comple...Show moreLast updated: 30+ days ago
    • Promoted
    Product Manager

    Product Manager

    VirtualVocationsPlano, Texas, United States
    Full-time
    A company is looking for a Product Manager to drive product vision, strategy, and execution for a defined customer segment. Key Responsibilities Define and articulate the product vision, strategy,...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Director

    Product Marketing Director

    VirtualVocationsArlington, Texas, United States
    Full-time
    A company is looking for a Product Marketing and Strategy Director.Key Responsibilities Craft and refine AI-forward product narratives that distinguish the company in the social good market Cond...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Marketing Program Manager

    Senior Marketing Program Manager

    VirtualVocationsGrand Prairie, Texas, United States
    Full-time
    A company is looking for a Senior Marketing Program Manager.Key Responsibilities Own and evolve the operational framework for Brand Studio, setting standards for intake, prioritization, and resou...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Product Marketing Manager

    Lead Product Marketing Manager

    VirtualVocationsGarland, Texas, United States
    Full-time
    A company is looking for a Lead Product Marketing Manager to drive go-to-market success for its Liquidity product pillar. Key Responsibilities : Collaborate cross-functionally to develop, position,...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Senior Marketing Manager, AI

    Senior Marketing Manager, AI

    VirtualVocationsGarland, Texas, United States
    Full-time
    A company is looking for a Senior Segment Marketing Manager, AI.Key Responsibilities Own messaging and positioning for the Core and Admin segment, creating differentiated messaging that addresses...Show moreLast updated: 12 hours ago