Copywriter

Career Area : Marketing

Job Description :

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

When you join Caterpillar youre joining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dont just talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Summary :

The Copywriter is a relentless and strategic creative who delivers collaborative conceptual storytelling across a wide range of mediums and adapts messaging to suit any audience. The ideal candidate demonstrates a strong understanding of the creative agency model and the full creative process from ideation through execution. They bring omnichannel marketing experience and a proven track record of delivering best-in-class creative solutions.

The Copywriter works closely with creative strategy marketing and partner engagement teams contributing original ideas supporting execution and occasionally leading initiatives.

What You Will Do :

Strong grasp of Caterpillars brand voice and the ability to maintain consistent tone across all creative touchpoints.

Familiarity with standards and tone expected across copy mediums including print digital social web etc.

Write and edit objective-aligned and engaging copy for landing pages emails social media scripts (video / audio) presentations and pitches.

Strong knack for concepting new ideas that meet (exceed) client expectations and the rigorous standards of leadership.

Be capable and comfortable with sharing creative with others including leadership peers and clients.

Translate complex and technical information into accessible and engaging content for diverse audiences.

Review and proofread all communications for accuracy quality and consistency.

Develop engaging content in close partnership with designers and producers ensuring seamless integration of narrative and visual elements across formats.

Demonstrate a strong understanding of the creative process and partnership with account teams to ensure work aligns with briefs scopes timelines and deadlines.

Collaborate to help shape integrated content strategies for print digital social video photography and live events.

Manage multiple concurrent writing projects in a fast-paced environment while maintaining high standards.

What You Will Have :

Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Collaborating : Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Creativity : Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.

Effective Communications : Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.

Vendor / Supplier Management : Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).

Promotion and Marketing Communications : Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Considerations For Top Candidates :

Degree in a relevant field and experience in a creative role within an agency or in-house corporate environment or equivalent working experience

Proven track record of delivering original thinking in creative content across multiple channels.

Expertise in brand development and the ability to integrate brand voice across all creative outputs.

Demonstrated understanding in modern search dynamics and how content is discovered summarized and surfaced by both search and generative AI engines to improve visibility and credibility.

Strong portfolio demonstrating originality innovation and multi-disciplinary thinking.

Expert level writing editing and proofreading skills with meticulous attention to detail.

Familiarity with the graphic design industry and professional creative practices.

Proficiency in project management tools and standard office software.

Ability to guide others under pressure and maintain quality across multiple projects.

Strong communication and presentation skills with the ability to deliver compelling creative narratives.

What You Will Get :

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.

Summary Pay Range :

$95640.00 - $143520.00

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits :

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

Medical dental and vision benefits

Paid time off plan (Vacation Holidays Volunteer etc.)

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Health Lifestyle Programs

Employee Assistance Program

Voluntary Benefits and Employee Discounts

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

• These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates :

October 21 2025 - October 28 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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Key Skills

Presentation Skills,Marketing,Proofreading,Copy Editing,Adobe Creative Suite,Multichannel Marketing,SEO,Alternative dispute resolution,Copywriting,Creative Writing,Branding,Writing Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 95640 - 143520