Brand Manager CPG Focus
Start Date : ASAP Duration : 36 months (potential for extension or contract-to-hire) Hours : Full-time, 40 hours / week Location : Remote with flexible hours
Overview : We're seeking a Brand Manager with experience in consumer packaged goods (CPG) to oversee brand strategy, product positioning, and campaign execution. The ideal candidate will have a proven track record of driving brand growth through creative and data-driven initiatives.
Responsibilities
- Define and execute brand strategy for CPG products
- Oversee product positioning, messaging, and go-to-market campaigns
- Collaborate with marketing, design, and sales teams to ensure cohesive brand representation
- Monitor brand performance and adjust strategy based on analytics
- Maintain brand consistency across all channels
Requirements
Qualifications :
5+ years of experience in brand management, preferably in CPGStrong understanding of brand strategy, marketing, and consumer behaviorExcellent project management and collaboration skillsData-driven mindset with experience analyzing campaign performanceTechnical Skills :
Required : Microsoft Office, Google Workspace, project management toolsPreferred : Adobe Creative Suite, Tableau or other analytics platforms