Salesforce Marketing Cloud Specialist (Minneapolis)

Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions - from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.

Job Summary :

The Salesforce Marketing Cloud Specialist manages and administers the processes related to the installation, configuration, and support of the organization's Marketing Cloud, Marketing Intelligence and customer relationship management (CRM) software and other integrated applications (e.g., Demandbase, On24).,) through best practices and other documented procedures. The Salesforce Marketing Cloud Specialist will engage in user-centered solution design and development (AMPscript, HTML, CSS, JavaScript), and aspects of system management, including identity management and troubleshooting support tickets. .

Responsibilities :

Develop dynamic content using AMPscript and SQL for personalization and automation.

Building and managing dynamic, responsive landing pages, forms, and microsites within Salesforce Marketing Cloud's Cloud Pages.

Administer and maintain Salesforce Marketing Cloud, including user roles, permissions, business units, and platform configurations.

Collaborate with a consulting partner on the implementation and configuration of Salesforce Marketing Intelligence, including data ingestion, harmonization, and dashboard development.

Build and manage custom reports and dashboards to track campaign performance, customer journeys, and KPIs across channels.

Configure and optimize Marketing Cloud Studios (Email, Journey Builder, Automation Studio) to support campaign execution and analytics.

Collaborate with the Business Systems Analyst to define requirements for enhancements, to ensure all technical requirements are being met and translated into best practice, scalable solutions with a focus on exceptional user experience

Manage Marketing Cloud / Marketing Intelligence data to improve data quality, implementing rules and automation as needed.

Manage user support tickets to troubleshoot and resolve tickets received via the ServiceNow platform.

Create and update existing technical design documentation, deployment plans, and user stories for identified issues and enhancement requests.

Qualifications

Basic Requirements :

Bachelor's degree in computer science, information sciences or related field, or equivalent experience.

5+ years of hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Engagement and experience with Marketing Intelligence and platform administration, including 3+ years of Salesforce experience.

Experience with Salesforce Data Cloud, Sales Cloud, and Marketing Cloud Connect is required.

Strong understanding of reporting and analytics within SFMC, including cloud pages, custom dashboards and performance tracking.

Experience with data integration, segmentation, and SQL for query automation.

Proficiency in AMPscript, SQL, CSS and scripting for dynamic content and automation.

Extensive experience in supporting standard software development lifecycles and deployment pipelines (e.g., Gearset, GitHub, Jenkins)

Experience leading the development and implementation of CRM oriented process changes

Knowledge of data management and security in a CRM environment

Experience working in project-based work structures

Expert level competency in Microsoft Office and other PC productivity tools

Experience with data analytics and forecasting - including advanced expertise in writing SQL / SOQL queries and knowledge of Salesforce solutions including Tableau, CRMA and Revenue Intelligence)

A good understanding of marketing principles, customer journeys, and campaign optimization.

Salesforce certifications such as Marketing Cloud Consultant, Marketing Cloud Administrator, Marketing Cloud Engagement Administrator, or Marketing Intelligence Specialist.

Demonstrated interest in continuing Professional Development in Salesforce and other integrated platforms (i.e., continued building of certifications and badges)

Preferred Qualifications :

Experience as the Technical Lead on Marketing Cloud and Salesforce projects

Familiarity with tools like Demandbase, ON24, and Mulesoft for marketing data integration.

Additional Salesforce Certifications (e.g., Advanced Administrator, Platform App Builder)

Familiarity with Single Sign-On (SSO) environments and maintenance of certificates

Experience utilizing deployment tools in accordance with best practice methodologies

Certification in Salesforce UX Design or other user experience qualifications / experience

Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed.

To be considered for employment, applicants must have a valid U.S. work authorization allowing work without restrictions with Surecripts in the U.S. At this time, we are unable to provide support or provide sponsorship for immigration benefits such as work visas. Additionally, we do not participate in academic training programs or work-study programs through an academic institution that require employer endorsement of F-1 / CPT or F-1 / STEM.

What You're Like

You're relentless in getting stuff done. You apply your expertise in an Agile / DevOps world with other talented people. You're curious about new technology and use your curiosity as fuel to deliver meaningful solutions. And you're into incremental efforts that ultimately reap huge results.

What We're Like

We're a smart team that loves to work toward a common goal : delivering innovative, industry-leading solutions that improve patient care. We pride ourselves on quality work grounded in transparency and accountability. Our goal is to make a positive impact on healthcare, be it on quality, cost, or patient safety.

What the Work is Like

Is your thinking cap on? (Do they still make those?) Here, our challenge is to connect disparate, cross-functional skills to create the desired result. We focus on important milestones, work to understand diverse technologies and develop relationships with various groups of people with varied perspectives.

Why Wait? Apply Now

We're a midsize company. This means you're not just another employee ID number. Here, you can build real relationships and feel supported by truly awesome people with diverse backgrounds and talents in an innovative and collaborative work culture. We strive to create an environment where you can be yourself, share your ideas and work your way. We offer opportunities for employee development, as well as competitive compensation packages and extensive benefits.

At Surescripts, base pay is one part of our Total Rewards Package (which may also include bonus, benefits etc.) and is determined within a range. The base pay range for this position is $109,600 - $134,000 per year. Your base pay may vary within or outside of this range depending on a number of factors, including (but not limited to) your qualifications, skills, experience, and location.

Benefits include, but are not limited to, comprehensive healthcare (including infertility coverage), generous paid time off including paid childbirth and parental leave and mental health days, pet insurance, and 401(k) with company match and immediate vesting. To learn more, review the Keep You and Yours Healthy, Balancing Work and Life, and Where Talent Takes Shape links under the Better Benefits. Better Work. Better Life section of our careers site.

Physical and Mental Requirements

While performing duties of this job, an employee may be required to perform any, or all of the following : attend meetings in and out of the office, travel, communicate effectively (both orally and in writing), and be able to effectively use computers and other electronic and standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgement, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.

Surescripts is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, disability, medical condition, marital status, pregnancy, genetic information, gender, sexual orientation, parental status, gender identity, gender expression, veteran status, or any other status protected under federal, state, or local law.