Marketing Manager : Performance & Market Growth

Marketing Manager : Performance & Market Growth

A1 Garage Door Service is seeking an experienced and results-driven Marketing Manager : Performance & Market Growth to lead performance-focused marketing initiatives with an emphasis on ROI tracking, efficiency, and multi-channel optimization. This role will be instrumental in ensuring marketing investments translate into measurable business outcomes, including lead generation, booked jobs, and topline growth.

While you'll play a role in greenfield launches and acquisition integrations, your primary focus will be performance marketing : analyzing campaigns, optimizing spend, and ensuring our investments work harder every month. You'll work side-by-side with internal channel leads (SEO, Paid Digital, Email / SMS, Social, Content) and external partners, with direct accountability for managing millions in media spend. This includes overseeing print and traditional media, managing vendor performance, and delivering leadership the insights they need to make fast, data-driven decisions.

We operate in 30+ markets, thrive on high performance, ownership, and teamwork. This is a hands-on, high-impact role for someone who is both analytical and strategic, comfortable diving into Excel or Tableau to uncover insights, confident holding agencies accountable for ROI, and excited to help fuel A1's national expansion.

Duties & Responsibilities

1. Performance & ROI Tracking (Primary Focus)

• Continuously monitor, analyze, and report on campaign performance across all channels.
• Track cost per lead (CPL), booked-job conversion rates, ROI, and overall efficiency of marketing spend.
• Provide clear and actionable recommendations for reallocating budget to maximize utilization and results.
• Develop and deliver executive-ready reporting on lead goals, channel efficiency, and revenue impact.
• Measure and report on Cost of Marketing as a % of revenue, supporting strategies to improve efficiency by targeted reductions.

2. Multi-Channel Campaign Oversight

3. Greenfield & Acquisition Support

4. Cross-Functional Collaboration

5. Budget Management

Skills & Qualifications

Education & Experience

Benefits and other cool stuff :

A1 Garage Door (and affiliate companies) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.