Senior Vice President, Brand

Senior Vice President, Brand

About the Company

Leading philanthropic organization serving military veterans, active duty & their families

Industry
Non-Profit Organization Management

Type
Non Profit

Founded
2002

Employees
51-200

Categories

• B2C
• Non Profit
• Social Advocacy
• Community
• Addiction Treatment
• Peace Advocacy
• Advocacy
• Non-Profit & Philanthropy

About the Role

Since 2002, Company has been proudly serving Americas veteran and military families. Our organization provides relief and recurring family support programs and services throughout the year to help these families overcome short-term difficulties, so they dont become long-term hardships.
Recognized for superior performance by leading independent charity oversight groups, 83 percent of Company expenditures go directly to programs that support tens of thousands of military and veteran families each year.

The Opportunity:
The Senior Vice President (SVP) of Brand will serve as a key strategic leader reporting directly to the Chief Revenue Officer (CRO). This role will be responsible for uniting Marketing, Digital Communications, and Integrated Public Relations business units under a cohesive vision to drive brand growth and organizational impact. The SVP will be charged with building capacity, fostering cross-functional collaboration, and accelerating the execution of a newly commissioned brand strategy and marketing plan.

Responsibilities:
Leading the overarching brand awareness strategy to strengthen the name recognition of Company to support future growth.
Supporting and guiding the Marketing Team to achieve strategic organizational goals through measured performance and outcomes.
Fostering and managing relationships with internal cross-functional teams, external vendors, and partners.
Maintaining a standard of excellence while executing multiple concurrent projects and their deliverables.
Ideal Candidate:
Minimum of 10 years leading highly-effective nonprofit marketing teams.
Demonstrated ability to build a strategic roadmap to guide the multi-faceted Marketing Team to increase brand awareness and name recognition, which will lead to fundamental organizational growth.
Experience managing relationships with marketing-related vendors and marketing counterparts at corporate, consumer and retail brands.
Track record of meeting performance goals/KPIs and effectively managing expense budgets.
Close alignment with our mission to support military and veteran families.
Bachelors degree required, Masters degree preferred.
Experience working in a chapter, regional, and/or national footprint nonprofit.
Knowledge of large-scale fundraising events, fundraising event execution and brand partnership marketing.
Experience with robust direct mail and digital response programs. Preference for experience with CTV/DRTV advertising.

Location: This is a remote position.

Travel Percent
Less than 10%

Functions

• Advertising/Media Planning
• Business Development
• Marketing
• Non-Profit Management
• Strategy

Skills

• Brand Strategy required
• Brand Building required
• Marketing Strategy required
• Direct Marketing required