Senior Media Manager Center of Excellence

Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven.

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Position Summary :

Our Marketing Department consists of a team driven by integrity, purpose, and a shared passion for enriching the lives of pets and their owners. As strategic brand-builders, we channel our consumer-centric mindset to create compelling narratives and develop insight-driven products and experiences that resonate deeply with our target audience. Our marketing efforts extend beyond our organization, leaving a positive influence on our local communities and creating a shopping experience like no other. With a forward-thinking mindset and a commitment to driving results, we foster a creative and collaborative environment that inspires authentic teamwork, innovation, and calculated risk-taking. At Nestlé Purina, we embrace new ideas, cultivate connection, and foster camaraderie among our marketing professionals. Join our esteemed marketing team and become part of a transformative journey where together we’ll make a lasting impact, both within our organization, our sustainability efforts and in the lives of pet owners worldwide.

As a Sr. Media Manager, Center of Excellence, you'll help lead annual integrated media planning for Nestlé Purina based on business needs like brand / portfolio priorities and industry / category (CPG) best practices. You will prioritize brand, portfolio, and industry learning aggregation in order to drive growth for the organization and educate and inspire brand marketers. You will work in cross-functional collaboration with internal and external stakeholders in service of driving media strategy, best practices, and innovation to drive business impact.

Shapes annual Media Landscape, Media Competitive, ESOV Analysis, and Media Education series in partnership with media agency to inform planning and update internal stakeholders

Key lead in the annual media planning process, working closely with media agencies and internal stakeholders to ensure effective media strategies and plans

Creates and fosters processes and ways of working to ensure Optimal investment levels applying channel level learnings from MMM

Codifies media and channel-level best practices through the establishment of playbooks, education, and organizational influence to drive continued excellence in media planning

Aggregates and determines structure of COE Best Practices documentation and housing, drives timing and roll outs partnering with Shopper, Ecomm, NMB and other internal stakeholders

Partners with brands and media agency to develop and execute media strategies that align with business objectives and consumer behavior

Collaborates with internal and external teams to drive continuous optimizations in media plans and mixes at the brand and portfolio level to maximize effectiveness and efficiency

Determines and authors Portfolio Level Test n Learn Questions to drive media innovation producing case studies of learnings

Aggregates learnings across channels for brands and portfolio, sharing out 1-2x annually by partnering with Strategy / Insights and Analytics team, evaluating performance across multiple sources (MMM, Cross-Channel Studies, Partner Studies, etc.)

Manage and mentor the Social and Search Center of Excellence (COEs), helping to drive the overall portfolio strategy

Requirements

Bachelor's Degree from an accredited institution

10+ years of agency experience, with 5+ years working on national CPG brands

7+ experience planning / buying / measuring across digital and off-line media

The approximate pay range for this position is $136,000 to $155,000 per year. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)

REQUISITION ID : 376451

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

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Job Requisition : 376451