Financial Services Field Marketing Strategist, Assistant Director

Financial Services Field Marketing Strategist

Location : Chicago, Austin, Houston, Dallas, San Antonio, Baton Rouge, Minneapolis, Kansas City, Milwaukee, Nashville, Saint Louis, New Orleans

At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

The Opportunity

As a Financial Services Field Marketing Strategist, you will strategically position EY's distinctive brand through a range of integrated marketing programs aimed at driving growth priorities and fostering engagement with clients and prospects within a geographic area. Success in this role will be the effective alignment of business priorities with regional strategic marketing programs targeting c-suite and senior executive audiences through events, sponsorships and campaigns. This includes creating and amplifying marketing programs that strengthen relationships, enhance brand preference and consideration, and ultimately help grow revenue; analyzing trends to provide insights back to markets and account teams; and driving outcomes through integration and teaming across the function, such as identifying synergies and optimizing cross-industry, sector and service line initiatives.

Your Key Responsibilities

Working closely with Geo Market Leaders, you'll be expected to develop a regional marketing strategy based on key growth priorities and high impact marketing programs. You will be responsible for local client experiences to ensure they are aligned with the EY brand and US Marketing strategy, for managing your budgets and tracking ROI across multiple programs. This role will be part of a team, with peer colleagues performing similar responsibilities and all reporting into the Financial Services Geographic and Core Marketing Leader.

• Develop a regional marketing plan that aligns to business priorities, targets strategic senior buyer audiences and reflects the firm's shared priorities to show a unified voice
• Serve as a go-to-market activator.
• Lead the development, deployment and execution of multi-channel campaigns across the geo market, and integrate digital marketing into local efforts
• Act as a collaborative connector by bringing the power of the EY brand to the local level
• Cultivate and maintain strong relationships with internal and external stakeholders
• Serve as a trusted marketing advisor to the geographic market leadership team by contributing with informed marketing perspectives, best practices and updates on marketing initiatives
• Build trust with CXO clients and targets
• Effectively manage internal teams such as Creative Services and Strategic Event Solutions teams to get the highest quality work while staying within budget parameters and timelines
• Generate new tactics and fresh client experiences that position EY as a transformative and technology forward leader
• Develop unique in-person experiences and utilize our signature client experience programs to enhance engagement
• Curate thought leadership to highlight and disseminate thought-provoking points of view and real outcomes, bringing to life the tangible value EY delivers
• Engage in peer networks with other Field Marketing strategists to share knowledge, leading practices, and collaborate on cross-geo marketing efforts, when appropriate
• Track and report on marketing programs effectiveness through a data-driven lens
• Effectively manage multiple concurrent marketing campaigns and activations and respective timelines
• Work independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders

Skills and Attributes for Success

Understands complex business issues, EY's solutions, and buyer issues and agenda; can translate EY's ability to solve client issues into marketing strategy and clear messaging. Proficiency working in a global, highly matrixed enterprise, with the ability to navigate across Service Lines, Sectors, and functional areas to bring the best of EY to regional clients and streamline internal processes for overall organizational efficiency. Experience managing regional events, sponsorships and marketing programs. A solid understanding of the go-to-market and sales processes in a complex organization. Intellectual curiosity about the work EY does, how we help our clients and the market factors affecting the firm and our clients. Understanding of advanced marketing and communication principles. Ability to analyze market trends and campaign metrics to shape strategy and measure ROI. Experience working with Digital Marketing tools and CRM, including Marketo and Dynamics. Proficiency with AI tools, including Copilot. Possess the ability and confidence to professionally interact with c-suite leaders. Ability to work independently, as well as in virtual teams. Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects. Proven talent at building relationships and influencing without authority to produce results and outcomes. Excellent written and verbal communication skills, including the ability to translate complex technical concepts into compelling marketing messages. As a portion of this role involves creating time-sensitive materials for clients (internal and external) and programs in a fast-paced environment, efficient time management and prioritization skills are essential and extended hours are sometimes required. Responsibility to adhere to internal reporting requirements and risk management protocols. May be a counselor for staff at lower ranks and direct flow between lower ranks / Global Delivery Services resources.

To Qualify for the Role, You Must Have

Bachelor's degree, preferably with a marketing or communications major. An MBA is a plus. A minimum of 7-8 years of marketing and communications experience, with the financial services industry and / or professional services experience preferred. Experience at a Creative and / or Marketing agency is a plus.

What We Offer You

At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $180,100. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $115,600 to $204,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our total rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter / Summer breaks, Personal / Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Are You Ready to Shape Your Future with Confidence? Apply Today.

EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.