Lifecycle Marketing ManagerBandsintown • Miami, FL, United States
Lifecycle Marketing Manager
Bandsintown • Miami, FL, United States
30+ days ago
Job type
- Full-time
Job descriptionEnhance existing tracking systems and run ongoing tests to improve campaign performance Deliver weekly / monthly performance reports and ROI analysis to stakeholders and leadership Lead CRM platform optimization and stay current on lifecycle marketing innovations Leverage AI tools to accelerate and improve campaign strategy, content, optimization & reporting. 5+ years lifecycle marketing in SaaS, consumer tech, or entertainment / media A strong portfolio of gated and ungated work showing measurable impact Hands-on expertise with CRM systems (Braze, Salesforce) and analytics tools (Mixpanel, Tableau, Google Analytics) Comfort using AI tools to research, ideate, and execute, while refining with a human touch Proven ability to present complex strategies and insights in executive-friendly formats Competitive salary based on experience Medical, Dental, & Vision Coverage, Life & Disability Insurance Generous paid time off, including sick days and standard company holidays Summer Friday hours Retirement plan Stipends for concert tickets and music streaming services Friendly, rockstar coworkers Work / Life balance with hybrid work Casual dress code Work with a recognizable product / brand that music fans love
Location : Remote (PST timezone preferred) OR Montreal Hybrid
About This Role
Join our marketing team to own lifecycle marketing across three platforms : Bandsintown (100M users), Bandsintown for Artists (700K users), and Bandsintown Pro (65K users). You'll develop lifecycle programs and campaigns that drive engagement, revenue, and retention while connecting fans worldwide with concerts they love. This is your chance to shape the future of live music discovery and promotion.
What You'll Achieve
Strategy & Execution
- Build lifecycle marketing programs that maximize activation, engagement, revenue, and retention across platforms
- Launch multi-channel campaigns across email, push notifications, and in-app messaging
- Develop sophisticated user segmentation and personalization strategies
- Wireframe campaign concepts and work with the Creative team to produce high-converting messaging and visuals
Analytics & Optimization
What You'll Bring
What We Offer
Bandsintown is an equal opportunity employer and values diversity. We are committed to creating an inclusive environment for all employees.
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Lifecycle Marketing Manager • Miami, FL, United States
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