Sr. Manager, Product Marketing

Senior Product Marketing Manager

Hims & Hers is seeking an experienced Senior Product Marketing Manager to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers' healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.

You Will :

• Champion the voice of the customer to prioritize products and experiences to best address consumers' healthcare needs
• Operate in a highly cross-functional role, partnering closely with Product / Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
• Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
• Develop differentiated product / feature positioning and messaging informed by customer insights, market trends, and competitive analysis
• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive / macro landscape
• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
• Lead complex workstreams and / or product segments with minimal oversight
• Own end-to-end work across multiple categories and product lines

You Have :

Our Benefits (there are more but here are some highlights) :

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to applyeven if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

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