Media Relations Coordinator Job at PRSA Central PA in Sacramento

Overview

Supporting Visit California’s public relations strategy, coordinate a variety of global media relations efforts for Visit California, content development for Visit California’s Media Center, and working closely with Destination Marketing Organization (DMO) partners, public relations agencies, members of the media, Visit California contractors and other departments.

The Media Relations Coordinator will take direction from Visit California’s Director of Public Relations to support Visit California’s extensive media relations campaign, with a focus on multi-market consumer media initiatives, content development and reporting.

Responsibilities

• Content Program Management (30%) : Support content development for Public Relations needs, including updating the global Media Center, assisting with content development strategy, including developing annual Global Editorial Calendar, and the ongoing creation of new content pieces, including story ideas / pitches, press releases, product updates and articles.
• Global Media Relations Project Support (40%) : Work with Public Relations team to execute domestic and global (i.e. multi-market) programs from start to finish. Collaborate with agencies and partners to coordinate media visits, including group press trips, influencer campaigns, in-market support for international offices as needed, and post-project tracking and reporting.
• Program Reporting (20%) : Assist with aggregating information from global agencies for board reports, annual reports and other ad hoc reporting needs.
• Administrative Support (10%) :

Qualifications

Bachelor’s degree in communications, public relations, journalism, marketing or a related field.

How to Apply

Please send your cover letter, resume, two writing samples, and salary requirements via email to Visit California jobs at jobs@visitcalifornia.com.

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