Lockard & Wechsler Direct is hiring : Digital Buyer – Audio in New York

Digital Buyer – Audio

Advanced TV, OTT / Digital

Job description

We are seeking a highly skilled and detail-oriented buyer specializing in digital audio to join our team. The ideal candidate will have a deep understanding of digital audio buying across platforms such as streaming, podcasting, and programmatic DSPs. This role requires a strategic thinker with hands-on experience in executing, optimizing, and scaling digital audio media campaigns. You will work closely with internal teams, external partners, and clients to deliver successful, data-driven media strategies that reach and engage target audiences effectively. This is an exciting opportunity for an experienced media buyer to make an impact in the growing field of digital audio advertising, driving innovative and effective media campaigns for our clients.

Responsibilities

• Digital Audio Campaign Strategy : Develop and implement digital audio media buying strategies across streaming platforms, podcasts, and programmatic channels to meet client performance objectives.
• Campaign Execution : Plan, negotiate, and execute media buys with a focus on maximizing the performance and efficiency of audio advertising campaigns.
• Platform Expertise : Manage campaigns across various audio platforms (e.g., Spotify, Pandora, Apple Podcasts, Amazon, iHeartRadio, etc.), leveraging the unique features of each.
• Programmatic Buying : Utilize programmatic platforms to execute audio advertising at scale, ensuring precision targeting, audience segmentation, and bid optimization.
• Vendor Relationships : Build and maintain strong relationships with audio platform representatives, networks, and programmatic partners to ensure optimal pricing, placements, and access to premium inventory.
• Optimization & Reporting : Continuously monitor campaign performance, optimizing for key metrics such as impressions, CPM, CTR, and conversions. Analyze and report campaign results, providing insights and recommendations for improvement.
• Cross-Channel Integration : Collaborate with cross-functional teams to ensure audio campaigns align with broader digital media strategies, ensuring seamless integration with TV, streaming, online video & display channels.
• Budget Management : Manage campaign budgets, ensuring efficient spend and delivery, while also providing regular updates on financial pacing and return on investment (ROI) / key KPI goals.
• Audience Insights & Data Utilization : Leverage audience insights, first-party data, and third-party data sources to refine targeting strategies and improve the effectiveness of campaigns.
• Compliance & Best Practices : Stay informed about industry regulations and best practices related to digital audio, including privacy laws (GDPR, CCPA), ad formats, and creative guidelines.

Qualifications

Benefits

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